Still my retail highlight of the year for many reasons was to see the opening of the new John Lewis at the Westfield London extension. But whilst the popular headlines latched onto the innovative and original idea to train the store personnel with actors so as to be able to engage and sell more successfully, there was another less covered fact, which altogether has deeper repercussions for John Lewis and-
Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK. Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions. And while it-
The Morning Post:- 27th March Westfield London: New footprints in Experiential Retailing Fresh back from viewing the advance guard at the extension to the Westfield London centre in White City. It is already impressive and will be spectacular, I have no doubt, when all the stores are open in a month or two. What you see in the first openings from retailers such as Lush, White Company, West Elm, Boots, Currys, and-
The Evening Post:- 20th March “Missguided Opinion: Cracks in the E-commerce Golden Egg!” Firstly, let me say I am a huge fan of Missguided. Whilst not the classic target customer I remember the palpable excitement of walking through their first store in Westfield Stratford, conceived in collaboration with Dalziel & Pow. It was such a refreshing store with so many ideas for the new era of physical shopping, not bogged down-
