‘Selling-our-Souls’ for product salvation

‘Selling-our-Souls’ for product salvation Certainly, for those amongst us not born with a mobile in our hands, the thought of giving away our personal data and intimate thoughts and activities to brands and retailers sometimes seems quite shocking, intrusive at the very least. We spend our lives opting out of data sharing whenever we take on the latest apps, beginning any new involvement with brands and retailers on the data-

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