Does ‘customer bliss’ come through ignorance or transparency?
Does ‘customer bliss’ come through ignorance or transparency? The row between Tesco & Heinz has been in the news recently. It is the same row Tesco is also having with other suppliers over the hike in supplier pricing and the knock-on effect to the retail price. Tesco has positioned itself as the customer champion, refusing for a while to sell famous Heinz products. Its claim is that whilst manufacturing costs-