Is ‘Rental’ becoming the new ‘Must-have proposition’ for retailers struggling with customer loyalty, falling sales volumes and profits?

Is ‘Rental’ becoming the new ‘Must-have proposition’ for retailers struggling with customer loyalty, falling sales volumes and profits? What has been until recently a niche offering, largely restricted to luxury goods, and offered by specialist rental businesses, is now being adopted across different categories. It is certainly a growing trend, and what is most interesting is that traditional retailers are now looking more to offer rental in parallel to selling.-

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