Talking about ‘Experiential Retailing’ for SMEs with

Very pleased to have collaborated with on an article about Experiential retailing.Thanks to Helena Young, for inviting me to contribute. Of course, creating and delivering a good customer experience is so important for every retailer. But will it be the saviour of the high street, the knight in shining armour for independent retailers?Well, not necessarily! As with many aspects of the shop environment, ‘Experiential Retailing’ has also become something to copy.-

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