Read “Creating Customer Lifecycles:” Coat Paints – A Brighter Future!
Join me, Tim Radley, in “Meaning in the Retail Madness,” discussing how considerations about the product lifecycle must now be extended forwards to the customer purchase, their relationship with the product, and its disposal. The retail lifecycle must evolve into the customer lifecycle. Solutions must make more use, and more uses, of what the customer buys. Turning away from the throwaway, embracing and enjoying what we have. The terminology needs-