Tag: Apple

Amazon 4-Star: When Online Retail Hits a Bricks ‘n’ Mortar Wall

October 12, 2018

in assortment structure planning, disruptive retail, omni-channel retailing

Amazon 4-Star: When Online Retail Hits a Bricks ‘n’ Mortar Wall I’m a great admirer of Amazon. So, let’s move away from the nonsense that Amazon is killing retail. Amazon is a retailer and is leading a retail transformation. It may not be founded on designing, producing and selling its own products (although that is…
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Apple Digital Garden: A Natural Evolution

in branding & visual communication, customer-engagement, internationalisation, omni-channel retailing, space management, space planning, store experience, store layout, technology & electrical, telling product stories

It is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores…
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Watch & Wonder: Selfridges Serves up an Apple Experience

in branding & visual communication, jewellery, pop-up stores, sales promotions & events, technology & electrical, visual merchandising, windows

Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’…
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Rules of Engagement: Game Changing Louis Vuitton

in branding & visual communication, customer-engagement, fashion accessories, luxury, omni-channel retailing, social savvy, website excellence

Not for the first time, it has taken a traditional brand to demonstrate how new technology and social engagement can enhance a reputation, communicate a product line and win over the hearts of both new and old alike, with humour, interaction and fun. To promote its collection of leather cases for iphone, pads and…
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Tag: Apple

Amazon 4-Star: When Online Retail Hits a Bricks ‘n’ Mortar Wall

Apple Digital Garden: A Natural Evolution

Watch & Wonder: Selfridges Serves up an Apple Experience

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Tag: Apple

Amazon 4-Star: When Online Retail Hits a Bricks ‘n’ Mortar Wall

Apple Digital Garden: A Natural Evolution

Watch & Wonder: Selfridges Serves up an Apple Experience

Rules of Engagement: Game Changing Louis Vuitton

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