Tag: Apple
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Watch & Wonder: Selfridges Serves up an Apple Experience
in branding & visual communication, customer-engagement, disruptive retail, internationalisation, location strategy, luxury, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, product suppliers, retail, retail brand heritage, retail businesses, retail organisations, retail strategy, sales promotions & events, store experience, store theatre, technology & electrical, telling product stories, visual merchandising, windowsTime is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows…
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Amazon 4-Star: When Online Retail Hits a Bricks ‘n’ Mortar Wall
I’m a great admirer of Amazon. So, let’s move away from the nonsense that Amazon is killing retail. Amazon is a retailer and is leading a retail transformation. It may not be founded on designing, producing and selling its own products (although that is gathering irresistible momentum) but it is no less a retailer than…
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Apple Digital Garden: A Natural Evolution
It is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores…
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Watch & Wonder: Selfridges Serves up an Apple Experience
Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’…
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Rules of Engagement: Game Changing Louis Vuitton
Not for the first time, it has taken a traditional brand to demonstrate how new technology and social engagement can enhance a reputation, communicate a product line and win over the hearts of both new and old alike, with humour, interaction and fun. To promote its collection of leather cases for iphone, pads and…
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