Category: vm operations
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No.15: Build your beautiful assortments before you build your beautiful shops! – ’52 Steps to the Perfect Shop!’
in assortment structure planning, product development, retail, retail management, retail organisations, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, telling product stories, visual merchandising, visual merchandising operations, vm operationsPost No.15 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It may surprise some followers and readers that we have made it to step no. 15 in the ’52 Steps to the Perfect Shop!’ without having discussed designing shops, store…
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No.14: Hero Products. Display what your customer wants to buy…not what you want to sell! – ’52 Steps to the Perfect Shop!’
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, impulse retailing, product development, retail, retail brand heritage, retail strategy, sales promotions & events, space management, space planning, store experience, store layout, store operations, store theatre, telling product stories, visual merchandising, vm operationsPost No.14 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Make room for ‘heroes’ in your shops. Your hero products live for excitement so lets show them off to the customer What are your hero products? They are the products…
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No.12: Category stories are not boring! They add power & authority to shops. – ’52 Steps to the Perfect Shop!’
Post No.12 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! There’s a popular mis-conception amongst retailers that category displays in shops are not the most exciting way to attract customers. Facing after facing of the same product in every colour…
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No.11: Avoid Visual Chaos in your shop. Display only 3 types of product story! – ’52 Steps to the Perfect Shop!’
in assortment structure planning, customer experience, fabrics, fashion, impulse retailing, packaging, retail, sales promotions & events, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.11 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! What do we fill our stores with? The literal answer, of course, is products. However, if you want to be a successful retail business with profitable shops then it’s important…
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No.10: ‘The Golden Equation for Perfect Shop Space!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, branding & visual communication, customer experience, retail, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operationsPost No.10 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! It is often said when writing music that it is not the notes that make the song, it is the spaces in-between. Similarly when it comes to shop space planning,…
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No.09: ‘Every store is different, but every linear metre is the same!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, retail, retail management, retail organisations, space management, space planning, store experience, store layout, store operations, store operations audits, store operations compliance, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.09 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! I’ve worked with many retail businesses, with many shops. We always go on a tour of their shops. Sometimes all of the shops are bad, rarely all of the shops…
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No.08: ‘Visual Merchandising: Open this box of delights with care!’ – ’52 Steps to the Perfect Shop!’
Post No.08 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! Now that we’ve started working in linear metre ‘Product Story Blocks’ we can really start to plan and control the visual look of our displays. As we are hopefully learning,…
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No.07: ‘Products are not born equal, so don’t buy & display them as though they are!’ – ’52 Steps to the Perfect Shop!’
in assortment structure planning, customer experience, fashion, impulse retailing, product development, retail, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.07 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! ‘Products are not born equal!’ They have different commercial and emotional roles to play in your assortment. And to be financially successful, you need to have the correct balance of…
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No.06: Transforming ‘Linear Metres’ into ‘Product Story Blocks’ – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, customer experience, customer-engagement, multi-category, retail, retail management, retail organisations, space management, space planning, store experience, store layout, store operations, supply-chains, telling product stories, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.06 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When we transform quantitative ‘Linear Metres’ into ‘Product Story Blocks’ it is a huge milestone in developing your shops. You are evolving the shop concept from numbers & data into…
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No.05: Introducing the beauty of linear metres into your space planning – ’52 Steps to the Perfect Shop!’
in analytics, assortment structure planning, customer experience, high street planning, multi-category, omni-channel retailing, retail, retail businesses, retail management, retail strategy, shop of the future, space management, space planning, store layout, store operations, store operations compliance, visual merchandising, visual merchandising operations, vm compliance, vm operations, VM Selling Toolkit, VManalyticsPost No.05 in the weekly newsletter series: ‘52 Steps to the Perfect Shop!’ You too can have ‘The Perfect Shop’ by this time next year! When planning shops, and when planning the product to go in them, we need to be analytical. We need to study the data to ensure that our options per sqm…
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