Category: social savvy
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Beware the ‘retail wolves in sheep’s clothing!’ Or is Deliveroo nothing more than a ‘sheep in a retail wolf costume?’
in branding & visual communication, customer experience, customer service, disruptive retail, food & drink, impulse retailing, in-store services, meaning in the retail madness, new retail, omni-channel retailing, product suppliers, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chainsBeware the ‘retail wolves in sheep’s clothing!’ Or is Deliveroo nothing more than a ‘sheep in a retail wolf costume?’ As the delivery business opens its first, and perhaps last, physical food convenience store. The extraordinary COVID lockdown period created a melting pot of retail disruption. The definition itself of what is a retailer, was…
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Talking about ‘Experiential Retailing’ for SMEs with Startups.co.uk
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, impulse retailing, in-store services, meaning in the retail madness, new retail, personalisation, pop-up stores, product suppliers, retail businesses, retail management, retail organisations, retail strategy, sales promotions & events, social savvy, store experience, store layout, store operations, store theatre, visual merchandising, windowsVery pleased to have collaborated with Startups.co.uk on an article about Experiential retailing.Thanks to Helena Young, for inviting me to contribute. Of course, creating and delivering a good customer experience is so important for every retailer. But will it be the saviour of the high street, the knight in shining armour for independent retailers?Well, not necessarily! As…
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Just Eat, does ‘reading between the lines’ ruin your appetite?
in branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, food & drink, meaning in the retail madness, new retail, omni-channel retailing, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chainsJust Eat, does ‘reading between the lines’ ruin your appetite? With brands communicating such a ‘plethora’ of data and performance statistics, it seems transparency is not only an issue with sustainability, but with performance itself. Whilst it cannot be argued that Just Eat is narrowing its losses, marginally increasing its revenue, and increasing its sales…
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‘Selling-our-Souls’ for product salvation
in analytics, customer experience, customer service, customer-engagement, disruptive retail, health & beauty, in-store services, leisure & sport, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail strategy, sales promotions & events, social savvy, store experience, technology & electrical, telling product stories, visual merchandising‘Selling-our-Souls’ for product salvation Certainly, for those amongst us not born with a mobile in our hands, the thought of giving away our personal data and intimate thoughts and activities to brands and retailers sometimes seems quite shocking, intrusive at the very least. We spend our lives opting out of data sharing whenever we take…
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How to think & act like a ‘Digital-first’ brand or retailer
in analytics, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, meaning in the retail madness, new retail, omni-channel retailing, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvyWhat even is a digital-first brand or retailer? What does digital-first actually mean? In essence, it is the culture and the practice, of putting digital considerations of every kind at the forefront of strategies and operations. To be digitally-led. To be digital-first. It is the key for every business now. And it is equally essential…
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‘Distant’ online retailers are becoming ‘expert in selling’ but forgetting ‘how to give’
‘Distant’ online retailers are becoming ‘expert in selling’ but forgetting ‘how to give’ I am sure I am not the only one to have been disappointed and disgusted at the condition of some products that arrive on my doorstep, from online retailers. My latest experience was the receipt of some ladies coats from one of…
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The 6 Best Retail Strategies: No.5 Sustainability Strategies
in assortment structure planning, brave-words, customer-engagement, disruptive retail, internationalisation, meaning in the retail madness, packaging, product suppliers, recycling, renting, retail management, retail organisations, retail strategy, retail-regeneration, social savvy, supply-chains, sustainability, telling product storiesSustainability: Making more from less Time has long passed, from when a sustainable initiative was not much more than a smart marketing strategy. Sustainability has now irreversibly developed into something essential to establish commercial traction with many customers. Responsibility for sustainability has also shifted, from the marketing department to every department across a business. Products…
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Made.com: fabricating a new approach to furniture
in assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, home, meaning in the retail madness, new retail, omni-channel retailing, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, telling product storiesMade.com was founded in 2010, as an online retail enterprise. As a product of recent times, it exhibits the same entrepreneurial culture, a desire to innovate, and an appetite to disrupt the traditional way of doing things in its own sector, as other digital-first businesses. Imagine a furniture concept that throws out the baggage of…
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What are retail’s 6 ‘Astute Strategies‘
in accessories, analytics, assortment structure planning, branding & visual communication, customer experience, customer service, customer-engagement, disruptive retail, ethical retailing, fashion accessories, fast fashion, food & drink, footwear, health & beauty, high street planning, home, impulse retailing, in-store services, internationalisation, jewellery, kids fashion, ladies fashion, leisure & sport, location strategy, luxury, meaning in the retail madness, menswear, multi-category, new retail, omni-channel retailing, packaging, personalisation, pop-up stores, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, sales promotions & events, secondhand, shop of the future, social savvy, space management, space planning, store experience, store operations, store operations audits, store operations compliance, store theatre, supply-chains, sustainability, technology & electrical, town centre planning, value retailing, visual merchandising, visual merchandising operations, vm compliance, vm operationsCreating a balanced organisation, flexible process flows, and a culture for change will benefit you little, unless you channel these attributes correctly into the brightest opportunities. Every retailer will have different opportunities that will depend on the product and service sectors that they inhabit, the markets in which they operate, their level of ambition and…
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Enable yourself for 21st century retail: How to think & act like a ‘Digital-first Retailer’
What is a Digital-first retailer? What does digital-first, or being digitally led, actually mean? They are the buzzwords of the moment, the latest in a lengthening line of technology originated expressions that have in turn become essential to retail. It is the supercharged increase in digital retail sales that has prompted a spiraling interest in…
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