Category: sales promotions & events
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Fnatic Bunkr: The Physical Experience of eSports
If you read my post regarding Sports Direct and Game proposing to share store space to introduce eSports arenas and you’re not familiar with Bunkr then read on. Bunkr was a pop-up eSports store and social space set up by Fnatic, one of the worlds biggest and most popular eSports teams. The concept appeared in…
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Selfridges: “Popping-up” Down the Corner Shop
On any visit into London its always worth a visit to Selfridges. It really has to be the most dynamic and imaginative retailer out-there always inventing, changing and challenging as it seeks to drive ever more customer through its shiny doors. It would be easy to be complacent, already having the most amazing assortment of…
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“Take the Easy Money” – M&S Bakery Heaven in a Block!!
Wandering around a Marks & Spencer food court in the weeks before Easter is still a very pleasurable experience if you enjoy comfort eating at this inclement time in an inclement year. M&S has had its fare share of criticism over recent years, quite rightly in many cases, however it still remains one of the…
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Passion is an absolute pre-requisite for commercial retail success
Successful retail businesses are driven by passionate people,with sales & profits the commercial outcome of a passion for product and lifestyle. It would be unfair and inaccurate to say that retail businesses have been without passion as in fact some of the most famous and successful retailers ever, from the Limited Group to the…
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Pop-Up for Tea: Tasteful Treats from a world of Wedgwood
A mere meander from the horticultural highlights of the Chelsea flower show is a marriage made in heritage heaven between Wedgwood and John Lewis. Just a few steps into the foyer of Peter Jones in Sloane Square is a land of serene ceramics and tasteful elegance, a month-long pop-up experience that turns tasteful into…
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Sustainable Selfridges: Natural Partner for a Material World
Time never stands still for Selfridges. The dawn of every day is reason enough to energise the store with new messages, products and brands to perpetuate its reputation as one of the world’s most exciting retail experiences. When seasonality subsides for a second Selfridges fills the void with self-generated events bringing every aspect of…
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Retail Locations Traffic Drivers: Trust, Friendship & Leadership
Traffic is the only thing that matters when it comes to creating successful and profitable retail destinations. It is the lifeblood that pumps money into the local community, creates vibrancy and confidence and attracts new and successful additional retailers to tempt yet more visitors into what rapidly becomes a positive traffic snowball. This traffic…
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Personalised Promotional Activity for OmniChannel Customers
What has always been the most important thing when communicating with customers?The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which…
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Fashion, Fusion & Follies: Selfridges Studio Experience
Building excitement and new physical experiences is transforming the third floor of Selfridges London into a must-see destination as it unveils a series of lifestyle studios to entice & enthral its adrenaline driven customers. The Design studio is the latest area to be unveiled and at over 1000sqm presents itself a home for innovative…
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Body Beautiful: Selfridges Studio of Serenity
Selfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store. Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully to gain a fitness foot hold in the fastest growing area of fashion – Athleisure. The department brings together an intimate…
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