Category: renting
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How can a truly sustainable brand embrace the concept of growth?
As with all things sustainable the answer is often complex and multi-layered. This question is no exception. Just like many consumers I’ve sifted through all the general data and detailed product specifications to try to work out how sustainable a brand, or a individual item actually is. How much damage am I doing to the…
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Is Responsibility more Natural to Customers than Sustainability?
Getting the message across to customers about sustainability is a challenge. Not only is it one of those words that can mean many things to many people, but it often involves technical data and scientific concepts, and is a nightmare to assess with its veils of spurious marketing claims and dubious transparency. So whilst many…
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How and where to invest in the circular supply chain
in assortment structure planning, branding & visual communication, customer-engagement, disruptive retail, ethical retailing, fast fashion, meaning in the retail madness, new retail, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilityGreater than the disruptive markets we operate in, is the disrupted world that we live in. Time has long passed, from when a sustainable initiative was not much more than a smart marketing strategy. Sustainability has now irreversibly developed into something essential to establish commercial traction with many customers. Responsibility for sustainability has also shifted,…
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Want to be sustainable, but also’ have your fashion cake and eat it? You need to get into the world of Loanhood.
in branding & visual communication, customer experience, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, pre-loved, pureplay, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, social savvy, sustainabilityNot sure if you enjoy being sustainable? You need to get into the world of Loanhood. It’s a rental app with attitude, revelling unashamedly in the fun of fashion. Let’s face it, it can be difficult finding the right angle when talking to people about sustainability. Whilst no one doubts the desperate need for…
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So, ‘clothing rental’ is only commercially viable for expensive outfits worn on posh occasions? Think again!
in assortment structure planning, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, meaning in the retail madness, new retail, pre-loved, preorder, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilitySo, ‘clothing rental’ is only commercially viable for expensive outfits worn at posh occasions? Think again! To make clothing rental work it must be a commercial success for both the retailer and the customer. If either party loses out, then the business model will simply not work. With that in mind, perhaps you’ve been under…
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Swoperz: The new kid in pre-loved children’s fashion comes of age.
in accessories, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, kids fashion, meaning in the retail madness, new retail, pre-loved, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilityLet me introduce you to Swoperz, if you aren’t already familiar with this innovative app that allows children to swap their clothes. As with all the best brands it has a very simple proposition that is born from observing a need. But as with exceptional brands it also ticks many wider boxes, that make Swoperz…
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The rental generation swapping their investment in products for the ownership of their occasions?
Clothing rental in particular has always been linked to occasions. Brands such as Moss Bros just about cornered the market for formal menswear and weddings. A niche market indeed. So, unless marriages are significantly on the increase, it seems logical to assume that the rapid growth in fashion rental must be linked to a shift…
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The ‘Phantom Thread.’ The most valuable technology of our modern lives?
in analytics, assortment structure planning, disruptive retail, ethical retailing, internationalisation, ladies fashion, luxury, menswear, new retail, personalisation, pre-loved, product suppliers, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, supply-chains, sustainability, technology & electricalLet’s be clear. Sooner or later, either through choice, customer sentiment, or legislation, we will all be selling less things. Certainly as ‘retailers as a whole’ and, as individual businesses. This will be the ‘Journey of a lifetime’ for a retail industry built on volume growth, and a distinct change of direction for the journeys…
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For any students or retail entrepreneurs who would like some guidance in their work, then please reach out.
in assortment structure planning, branding & visual communication, brave-words, ethical retailing, fashion accessories, footwear, health & beauty, home, jewellery, kids fashion, ladies fashion, leisure & sport, luxury, meaning in the retail madness, menswear, pop-up stores, pre-loved, re-sell, recycling, renting, retail, shop of the future, social savvy, supply-chains, sustainability, visual merchandisingIt is always a great pleasure to support students and young retailers. The learning process is definitely 2-way. Hopefully the students gain from my own experiences and advice, whilst I certainly always find it so refreshing to listen to, and understand the influences and opinions of our next generation of retail entrepreneurs. Tilly is a…
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Is the continuing ‘cost of living’ crisis educating us on the ‘price of owning?’
The ‘cost of living’ crisis affecting all of us, is an opportunity to educate everyone on the wider sustainable issues around the things we buy and own. There are of course so many powerful and compelling reasons why we should think more deeply about the repercussions of what we buy. The environment, climate change and…
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