Category: omni-channel retailing
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Exeter Stage Left: High Drama at John Lewis
Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter. The store is a hybrid concept, laying as it does between the traditional department store and the specialists home stores of the brand. The format lives for hotspots and focal points driving traffic and excitement between and through floors.…
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Summer Loved: Kidston Calm & Collected
Cath Kidston captures the calmness and coolness of a British summer like no one else. The mood and feel is sublimely caught from every polka dot top of the home page to every striped bottom of the blog postings. And whilst every detail is in character the site also packs a commercial punch, with drop-dead,…
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Weaving Magic: Great Lyle & Scott
Traditional Scottish knitwear brand… Lyle & Scott confirms its transformation into a brand at the vanguard of contemporary youth fashion with a first flagship store on hip Carnaby Street. Straight lines and urban materials sit easily with its trendy neighbours whilst its heritage is woven beautifully into the store fabric through the warmth of wood…
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Sporting Chances: Home Advantage for Hackett
Sporting actions speak louder than words, …whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs. Hackett cleverly combines its reputation…
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Happy Landings: Home is where the Hackett Heart is
No discount diva. The doyen of satirical style drives traffic through its doors with its usual combination of charm and whimsical wit. Street theatre adds drama to a significant sojourn into the world of flagship stores. Social media combine with physical presence to drive anticipation, promote celebration and invite the world to a star studded…
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Scotch & Soda: The World through a Glass Half Full
Lifestyle brands take inspiration from the globe, nourish it, nurture it and develop it for like-minded individuals throughout the world. Scotch & Soda takes its soul of adventure from the streets of Amsterdam to the familiar scenes of the Seine, further-afield to African plains: from Savannah to Soho, from Paris to Paradise. The collections are…
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Hackett’s Special Place: Popular by Demand
Hackett’s new home is where the heart is. Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett…
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