Category: meaning in the retail madness
-
Has e-commerce become obsessed with ‘the art of selling’ whilst forgetting ‘the joy of giving’
in branding & visual communication, customer experience, customer service, customer-engagement, meaning in the retail madness, omni-channel retailing, packaging, personalisation, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, telling product storiesI am not the only customer to be continually disappointed and disgusted at the condition of some of the products that arrive on my doorstep. My latest experience involved the delivery of some not-inexpensive ladies coats, bought as a gift, from one of the largest online fashion specialists. A business whose strategy, up until now,…
-
Why we should all be talking ‘Best-seller materials’ and not ‘Best-seller products?’
in assortment structure planning, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, pre-loved, preorder, product suppliers, re-sell, recycling, retail, retail businesses, retail strategy, secondhand, supply-chains, sustainabilityI was asked yesterday what circular fashion production and RFID tagging had to do with better ‘best-seller’ product selection, less worst sellers, and therefore less waste and all the sustainable benefits of that. The answer is nothing. RFID is an identification and data tool. The skill of designers & buyers, supported by predictive analytics, is…
-
TFB: The Fashion Blueprint is community in the right place at the right time.
in assortment structure planning, branding & visual communication, brave-words, customer experience, customer-engagement, disruptive retail, ethical retailing, ladies fashion, location strategy, meaning in the retail madness, menswear, multi-category, new retail, pop-up stores, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainabilityRetailing is so much about communities today, wherever you look. The processes of being a retailer and even being a shopper have become so complex, so confusing, and so utterly saturated that it is barely possible to sell or buy anything as an individual. More than ever we need the help of others. Particularly as…
-
ADIAMELIAS: Allowing the supply chain to make, not break, your brand proposition
in accessories, assortment structure planning, disruptive retail, ethical retailing, fashion accessories, ladies fashion, luxury, meaning in the retail madness, new retail, personalisation, preorder, product suppliers, retail, retail businesses, retail management, retail organisations, retail strategy, supply-chains, sustainability, telling product storiesI’ve been talking to a lot of people recently about the supply chain, how to reshape it, and how to make it an intrinsic part of your brand, if not actually the USP of the proposition. For too many years the general mind-set has been to simply source and ship from wherever we can get…
-
Omniss: Putting creative dressmaking skills at the heart of the fashion business
I have recently met Asya Ter-Hovakimyan. She is a former student at the London College of Fashion, co-founder of fashion brand Omniss, and a determined and inspirational lady. She is participating in this year’s LCF collaborative challenge, and we can all learn a thing or two from her when it comes to understanding and re-appraising…
-
London College of Fashion’s inspirational designers light the way for new students.
in accessories, branding & visual communication, brave-words, disruptive retail, ethical retailing, fashion accessories, footwear, jewellery, ladies fashion, luxury, meaning in the retail madness, new retail, pop-up stores, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, shop of the future, sustainability, telling product storiesOne of the biggest thrills of being involved in the London College of Fashion Collaborative Challenge is meeting the amazing young designers from the LCF alumni. It re-enforces to me the fact that fashion is not about the process of buying & merchandising, it is about the inspirational people who put their heart and souls…
-
Marks & Spencer shows that retailing is ‘A game of two halves!’
in analytics, assortment structure planning, branding & visual communication, customer experience, food & drink, health & beauty, high street planning, home, in-store services, ladies fashion, meaning in the retail madness, menswear, multi-category, omni-channel retailing, retail, retail brand heritage, retail businesses, retail management, retail organisations, retail strategy, retail-regeneration, store experience, store layout, store theatre, visual merchandisingIt has been an interesting few years for Marks & Spencer, and a month of vindication for its commercial strategy as it once again returned to the FTSE Top 100 of the UK’s largest businesses. It’s digital-first strategy has seen it put its customer, and it’s knowledge of the customer at the heart of everything…
-
For any students or retail entrepreneurs who would like some guidance in their work, then please reach out.
in assortment structure planning, branding & visual communication, brave-words, ethical retailing, fashion accessories, footwear, health & beauty, home, jewellery, kids fashion, ladies fashion, leisure & sport, luxury, meaning in the retail madness, menswear, pop-up stores, pre-loved, re-sell, recycling, renting, retail, shop of the future, social savvy, supply-chains, sustainability, visual merchandisingIt is always a great pleasure to support students and young retailers. The learning process is definitely 2-way. Hopefully the students gain from my own experiences and advice, whilst I certainly always find it so refreshing to listen to, and understand the influences and opinions of our next generation of retail entrepreneurs. Tilly is a…
-
Time to ‘realise’ your most valuable assets. Invest in people as the heart of your brand.
The sad demise of famous retail brands over recent years has shone a light on the relative value of the assets of a business. With the likes of Paperchase, Made.com, Top Shop & Debenhams amongst those looking for buyers the split between those investors interested in brand assets and those interested in physical assets such…
-
Anyone can sell more by reducing the price, but only the wise make money from it!
There’s a lot more to price than reducing it, even when we are living in a ‘Cost of Living Crisis!’ And in fact the clever thing is not to reduce prices, but to avoid reducing them. It is a route that is more difficult and more longer-team to achieve but it offers a sustainable strategy…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!