Category: leisure & sport
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Fnatic Bunkr: The Physical Experience of eSports
If you read my post regarding Sports Direct and Game proposing to share store space to introduce eSports arenas and you’re not familiar with Bunkr then read on. Bunkr was a pop-up eSports store and social space set up by Fnatic, one of the worlds biggest and most popular eSports teams. The concept appeared in…
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The New Era of Retail Collaborations: Sports Direct & Game!
Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof. It makes complete sense, serving different retail and leisure needs but to the same customer,…
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Great Yarns: The Untold Riches of a Humble Past
The last decade has shown us that brands need to connect very strongly on an emotional level with their customers in order to survive and flourish. New brands arrive with a fanfare of future expectations, but equally valid and valuable are the stories behind the brand evolution and history. It almost seems that the more humble…
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Soho Alive & Kicking: The Jimi Hendrix Pop-up Experience
Two big themes of the decade were epitomised by the second coming of Jim Hendrix to Carnaby Street. Firstly the advent of the “Pop-up” shop. Now everyone’s favourite vehicle for testing out new product launches and brand marketing initiatives, made official and commercial by a growing number of temporary store property agents, it’s not so long…
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Body Beautiful: Selfridges Studio of Serenity
Selfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store. Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully to gain a fitness foot hold in the fastest growing area of fashion – Athleisure. The department brings together an intimate…
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How should Football Clubs Maximise Christmas Retail Sales?
An article featuring Tim Radley of VM-Unleashed! in Football Club Business Magazine “Make a Football Experience to Remember!” Christmas is an enormous opportunity for all retailers but in particular for those brands with a strong loyalty and emotional connection with their customers and where gift and impulse sales have the potential to go over the proverbial moon.…
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Sonic Selfridges: Big Noise in the World of Music
There are many magical corners of the Selfridges supersized store to admire and marvel at, to lose yourself in an exploration of a wondrous assortment from traditional classics to outrageous innovation. In the basement bowels of the lower ground floor through the avenue of travel accessories, luggage and literature is a gem of a…
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Automotivation: Rockar’s Super Highway Hyundai Boutique
In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms. In partnership with Hyundai, no slouch off the starting blocks itself, the Rockar dealership has introduced its first omni-channel experience…
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Vintage Velocity: Barbour Not just for the Weekend
Some brands become so synonymous with a single product that the wider brand heritage and values become lost in the mists of time, and are left behind in the pursuit to maximise the commercial potential of a unique market leadership. The new Barbour concept store seeks to redress the misconception that Barbour is…
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Tower Power: Pinterest Gallery of retail in the Tower of London
Subsidised shadows are now just history, as the Tower of London emerges from the dark ages, leveraging the power of the past to propel its proposition into a bright new prosperous future. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays & customer…
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