Category: ladies fashion
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“UFO lands in NYC!”: Uniqlo’s Universal Appeal
Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP. The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over…
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Boardwalk Catwalk: H&M Turns over a New Leaf
Seven stories of summer heaven await the seasonal shopper at H&M, Oxford Circus. In another nod to the far away football festival in the jungles of Brazil H&M brings the fashion forest to Europe, adorning its store with a flourish of leaves and garlands of green. Every floor is home to a showcase display greeting…
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Amazon River Island: Blowing the Whistle on the World Cup
No stone unturned on the perpetually flowing river-bed of life at River Island. At a time when ladies fashion stores may have turned to licking their wounds from a month fighting the football distractions of the Brazilian jungle, River Island embraced the colour and culture of the region, putting up a typically topical performance.…
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Creative Souls of Fashion@ ASOS’s Fashion Finders
The mother of online fashion becomes a cradle for the daughters of today’s trends and looks. In the ASOS Fashion Finder what was editorial and schedules has become responsive and dynamic in what is becoming the most informative and engaging relationship between any retailer and its customers. Revolutionising and re-mixing the magazine formula the…
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Primania: Primark’s Personal Promotion Machine
E-commerce is not for every retailer, but social marketing certainly is. Primark has experimented with online selling in collaboration with ASOS, but with an average item value so low the economics just didn’t add up. So how can the Primark retail powerhouse engage with the digital world and sell to a wider audience? Along…
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Nike+Club: Running on Emotion
Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine. As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the…
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Left of Centre Fashion: The Value of Digital Communication
Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. The poor relation, with a poor proposition for the poorer end of the fashion market. Now Lefties is at the vanguard of value fashion,…
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Stand & Stare: Pull & Bear Take to the Road
The anti-corporate momentum builds… as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about,…
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Ladies fashion: always the “black-widow spider” for menswear?
Do you have the problem of balancing the proposition of mens and ladies fashion? Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful…
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Selfridges Denim Devolution: Browse the Pinterest Gallery
Destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio. No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins and parades…
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