Category: internationalisation
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Standing on Ceremony: Opening Up a Whole New World
What goes around, comes around, … is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents. Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing…
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Reveal the Mystery: Swatch & Learn
The price of competition, … may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase. No watch is worth less in the assortment, so…
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Crew’s Control: Red Hot BluePrint for International Expansion
After the tantalising teaser of mens and womens only stores, … the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of…
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Blended Scotch: Dutch Courage from the Avenues of Amsterdam
Own your stores to conquer the world. Amsterdam innovators Scotch & Soda continue to expand with an impressive portfolio of directly owned stores. True to the values of the brand the stores create a journey of exploration combining expected adjacencies with unlikely bedfellows in an environment of creative interest. From its menswear origins the retailer…
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