Category: impulse retailing
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Rock ‘n’ Roll Animal: Tune in to Tiger
Flying Tiger is not just another Rock ‘n’ Roll animal Tiger is not just one of the coolest brands around, with an amazing assortment of quirky, original and beautifully designed products, but is embracing a holistic brand message through its involvement with world music. Always certain to surprise is a rich vein in…
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Tiger Earns Its Stripes: The Cat In Search of the Cream of London
Natural survivors evolve and expand beyond their traditional habitats widening their historical distribution. Tiger, with its impulse offer and low prices, is thriving and turning up not only in secondary locations and low-rent backwaters but on some of the most expensive streets in London. After a trial in Tottenham Court Road, the Danish destination…
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“Gone Fishing!”: Satisfying Eddy’s Eclectic Taste!
In one of the strongest retail sectors in the world which has spawned such benchmark companies as Crate & Barrel, West Elm, Williams-Sonoma and Pottery Barn with their precision space planning & slide rule store presentation, there is another homeware retailer whose apparently chaotic store environment masks an equally shrewd commercial strategy. Fish’s Eddy feeds…
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From Knightsbridge to Airbridge: Flying the Harrods Flag
Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the…
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Does anyone remember “window shopping?”
In the high-paced multi-channel marais in which we live and shop we have become transfixed with “show-rooming, web-rooming” and an array of other social behaviour terminologies expressing every expression of our complex lives. For those with a vaguely nostalgic air, however, window-shopping was a regular part of our social schedule, a major inspiration behind the enjoyment…
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Cap in Hand: A New Era in Headwear
To be head and shoulders above a crowded category requires dominance of range and unparalleled choice. A New Era has dawned in the competitive market for souvenir and sporting caps inspired by the vast array of US sporting franchises whose merchandisers market everything from replica kits, memorabilia and the ubiquitous baseball cap. The central…
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Wide Assortment: Piquadro’s Spatial Awareness
Dimensions that you only dream about, offer the opportunity for Piquadro to showcase its assortment to the passing shopper. Space and structural planning mirror category and collection ranging to provide a store that replicates the perfect pilot. The retailer response is a corridor of discovery on a journey from travel to totes, from fashion…
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Pantone Panettone: Colour Constellation
All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light. Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe…
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Moustache Mania: The Tiger who follows his nose
Picking the trend and going for the kill is at the heart of Tigers success. With unerring aim they spot the hot products, apply a cool design and sell til they drop. Commercial acumen personified.
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Cool Cat in the Capital: Tiger Earns its Stripes
Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs. Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element…
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