Category: footwear
-
Puma21: Summer Season Comes of Age
in branding & visual communication, customer experience, customer-engagement, footwear, leisure & sport, location strategy, Pinterest Gallery, pop-up stores, retail, retail strategy, sales promotions & events, space management, store experience, store theatre, telling product stories, visual merchandisingFor 3 months Boxpark has been home to PUMA21 where the specialist sports brand has shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart have exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack…
-
Hackett’s Special Place: Popular Pinterest Gallery by Demand
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, food & drink, footwear, in-store services, internationalisation, kids fashion, leisure & sport, location strategy, luxury, menswear, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingHackett’s new home is where the heart is. Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett…
-
Converse Relationship: Clever Footwork to Customer Loyalty
Converse flagship store, New York City “Converse know who they are! A key to brand success is the commercial and emotional maximisation of the brand personality. Converse is the best example of taking an iconic product and bringing it to life through celebration of the classics, adaptation to new trends, celebrity, cultural and creative endorsement…
-
Toms “One-for-One” Love: Fashionable Philanthropy
Invention may be born from necessity but inspiration and originality comes from the addition of a commercial heart. In the rarefied atmosphere of true originality there are few names to pollute the pure air of brands such as Toms selling products to improve the world with every purchase. Its new stores are not only…
-
Hunter Gatherer: More than Just a Rainy Day
A perennial problem for any noteworthy brand with a reputation built on an icon is the development of a wider commercial proposition away from the sanctuary of its established safe-haven. Hunter rules the rainy roost for premium Wellington boot buyers and is currently circumnavigating the choppy waters of expansion developing an assortment for the…
-
Irregular Heartbeat: The Life & Soul of Footwear
In the heart of Carnaby Street, at the centre of Soho is a footwear store that embodies and embraces the entrepreneurial spirit and ethos of excitement of the area like no other. Irregular Choice will set the pulse racing of anyone on the prowl for individual and exciting footwear. 600 footwear ideas a year come…
-
Deichmann Shoe Machine: Running like Brickwork
Saving soles in a sea of shoeboxes, value footwear retailer Deichmann has arrived at a smart solution making self-service shoe buying both visually calming and commercially successful. Boxing clever and boxing bold Deichmann works with its suppliers, brands and manufacturers to a colour palette that allows a brickwall of boxes to segment the assortment.…
-
Sports Brands: Go Direct to Oxford Street
Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with…
-
Adi-Dazzler: Walking the Road to World Cup Victory
Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball. The clean sweep was reward for a brand that has a proud history of making specialist footwear for…
-
Sometime Soon: Parfois plans for a Perpetual Summer
From a quiet corner of Portugal, in a land famous for exceptional quality and craftsmanship in leather goods, Parfois has developed a brand and a reputation that has taken it on a quiet adventure into 20 countries. Its understated stores are calm and classic, a suitable setting for an assortment with is gentle on…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!