Category: footwear
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Maxximum Potential: TK Putting on the Style
in accessories, assortment structure planning, branding & visual communication, customer-engagement, fashion accessories, footwear, kids fashion, ladies fashion, leisure & sport, luxury, menswear, multi-category, Pinterest Gallery, retail, retail strategy, sales promotions & events, space management, space planning, store layout, value retailingOn the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden. The selected assortment tailors to the trendy and the cash-strapped coveters of current labels. New to this store is the Goldlabel departments where only the very best…
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Freestanding Fashion: Tesco oFF & Running
An established attraction within Tesco stores the familiar face of F+F now has a fascia, proud and prominent in the Earls Court flagship store. A mezzanine with meaning. Womenswear takes the stage with a friendly functional fit-out clearly segmented in formal casual and lingerie. The mezzanine situation provides a welcome firebreak from the frantic food…
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Crew Cut: Subtle Snapshot of What’s-in Store
Baited breath awaits the arrival of the much vaunted J Crew flagship store on Regent Street. However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is a…
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Puma21: Summer Season Comes of Age
in branding & visual communication, customer experience, customer-engagement, footwear, leisure & sport, location strategy, Pinterest Gallery, pop-up stores, retail, retail strategy, sales promotions & events, space management, store experience, store theatre, telling product stories, visual merchandisingFor 3 months Boxpark has been home to PUMA21 where the specialist sports brand has shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart have exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack…
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Hackett’s Special Place: Popular Pinterest Gallery by Demand
in accessories, branding & visual communication, customer experience, customer service, customer-engagement, fashion accessories, food & drink, footwear, in-store services, internationalisation, kids fashion, leisure & sport, location strategy, luxury, menswear, Pinterest Gallery, retail, retail brand heritage, retail businesses, retail management, retail strategy, space management, space planning, store experience, store layout, store theatre, telling product stories, visual merchandisingHackett’s new home is where the heart is. Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett…
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Converse Relationship: Clever Footwork to Customer Loyalty
Converse flagship store, New York City “Converse know who they are! A key to brand success is the commercial and emotional maximisation of the brand personality. Converse is the best example of taking an iconic product and bringing it to life through celebration of the classics, adaptation to new trends, celebrity, cultural and creative endorsement…
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Toms “One-for-One” Love: Fashionable Philanthropy
Invention may be born from necessity but inspiration and originality comes from the addition of a commercial heart. In the rarefied atmosphere of true originality there are few names to pollute the pure air of brands such as Toms selling products to improve the world with every purchase. Its new stores are not only…
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Hunter Gatherer: More than Just a Rainy Day
A perennial problem for any noteworthy brand with a reputation built on an icon is the development of a wider commercial proposition away from the sanctuary of its established safe-haven. Hunter rules the rainy roost for premium Wellington boot buyers and is currently circumnavigating the choppy waters of expansion developing an assortment for the…
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Irregular Heartbeat: The Life & Soul of Footwear
In the heart of Carnaby Street, at the centre of Soho is a footwear store that embodies and embraces the entrepreneurial spirit and ethos of excitement of the area like no other. Irregular Choice will set the pulse racing of anyone on the prowl for individual and exciting footwear. 600 footwear ideas a year come…
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Deichmann Shoe Machine: Running like Brickwork
Saving soles in a sea of shoeboxes, value footwear retailer Deichmann has arrived at a smart solution making self-service shoe buying both visually calming and commercially successful. Boxing clever and boxing bold Deichmann works with its suppliers, brands and manufacturers to a colour palette that allows a brickwall of boxes to segment the assortment.…
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