Category: fast fashion
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Let’s not deny Gen Z’s the rite to discover and enjoy things for the first time!
Seeing the opening of the new Superdry Athletic Essentials shop in London Westfield reminds me of how cyclical the world of fashion, retailing and customer taste is. To many seasoned retailers and customers such as myself, it probably takes us back to the world where brands such as Hollister, American Eagle & Aeropostale ruled the…
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How and where to invest in the circular supply chain
in assortment structure planning, branding & visual communication, customer-engagement, disruptive retail, ethical retailing, fast fashion, meaning in the retail madness, new retail, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilityGreater than the disruptive markets we operate in, is the disrupted world that we live in. Time has long passed, from when a sustainable initiative was not much more than a smart marketing strategy. Sustainability has now irreversibly developed into something essential to establish commercial traction with many customers. Responsibility for sustainability has also shifted,…
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Zara Battersea: High visibility through hidden technologies
in assortment structure planning, customer experience, customer service, fashion accessories, fast fashion, footwear, home, internationalisation, kids fashion, ladies fashion, leisure & sport, menswear, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail management, retail organisations, shop of the future, space management, space planning, store experience, store layout, store operations, visual merchandisingThe lessons for us all: “It is one thing designing & buying the best product in the world, but another level when you can say with confidence where every piece of it is! We should all learn from Zara’s product passport investment, so we can ensure we sell all of what we produce. We make…
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Zara Battersea: High visibility Pinterest gallery
in assortment structure planning, branding & visual communication, customer experience, customer service, fashion accessories, fast fashion, home, internationalisation, kids fashion, ladies fashion, leisure & sport, menswear, omni-channel retailing, Pinterest Gallery, retail, retail businesses, retail strategy, shop of the future, space management, space planning, store experience, store layout, store operations, visual merchandising, windowsZara has taken the wraps off its latest flagship – a two-story, online-integrated space – housed in an arresting new building, which forms part of the ambitious regeneration of the Battersea Power Station complex, created by the celebrated architect Frank Gehry. The tech-driven store, which at 4,500sqm is Zara’s largest commercial space in the UK,…
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Want to be sustainable, but also’ have your fashion cake and eat it? You need to get into the world of Loanhood.
in branding & visual communication, customer experience, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, meaning in the retail madness, new retail, omni-channel retailing, pre-loved, pureplay, re-sell, recycling, renting, retail, retail businesses, retail strategy, secondhand, social savvy, sustainabilityNot sure if you enjoy being sustainable? You need to get into the world of Loanhood. It’s a rental app with attitude, revelling unashamedly in the fun of fashion. Let’s face it, it can be difficult finding the right angle when talking to people about sustainability. Whilst no one doubts the desperate need for…
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So, ‘clothing rental’ is only commercially viable for expensive outfits worn on posh occasions? Think again!
in assortment structure planning, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, meaning in the retail madness, new retail, pre-loved, preorder, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilitySo, ‘clothing rental’ is only commercially viable for expensive outfits worn at posh occasions? Think again! To make clothing rental work it must be a commercial success for both the retailer and the customer. If either party loses out, then the business model will simply not work. With that in mind, perhaps you’ve been under…
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Swoperz: The new kid in pre-loved children’s fashion comes of age.
in accessories, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, kids fashion, meaning in the retail madness, new retail, pre-loved, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilityLet me introduce you to Swoperz, if you aren’t already familiar with this innovative app that allows children to swap their clothes. As with all the best brands it has a very simple proposition that is born from observing a need. But as with exceptional brands it also ticks many wider boxes, that make Swoperz…
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The rental generation swapping their investment in products for the ownership of their occasions?
Clothing rental in particular has always been linked to occasions. Brands such as Moss Bros just about cornered the market for formal menswear and weddings. A niche market indeed. So, unless marriages are significantly on the increase, it seems logical to assume that the rapid growth in fashion rental must be linked to a shift…
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How quickly is your business able to act and to change?
As we all know retailing is a very dynamic beast. And the rate of change just keeps accelerating with new operating models, technologies, assortment supply chains, and voracious customer appetites showing no sign of slowing down. Be honest. How well are you able to react and change to customer demands and the retail markets around…
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Why we should all be talking ‘Best-seller materials’ and not ‘Best-seller products?’
in assortment structure planning, disruptive retail, ethical retailing, fashion accessories, fast fashion, footwear, ladies fashion, luxury, meaning in the retail madness, menswear, new retail, pre-loved, preorder, product suppliers, re-sell, recycling, retail, retail businesses, retail strategy, secondhand, supply-chains, sustainabilityI was asked yesterday what circular fashion production and RFID tagging had to do with better ‘best-seller’ product selection, less worst sellers, and therefore less waste and all the sustainable benefits of that. The answer is nothing. RFID is an identification and data tool. The skill of designers & buyers, supported by predictive analytics, is…
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