Category: fast fashion
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Is it easier to sell as ‘a Wolf in Sheep’s Clothing’ than to build a new reputation?
The recent announcement that the Boohoo fashion group is being re-launched as the Debenhams Group is riddled with more irony than a Shakespearean play. But firstly, the purchasing of the key assets of one of the UK’s most loved department stores was undoubtedly a stroke of genius by Boohoo. Even at its demise it was…
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Why we all need to challenge ourselves to simply act sustainably.
Often the complex and devastating problems caused by the fashion industry seem so huge that individuals wanting to make a change, even organisations wanting to make change, feel lost and helpless in a sea of data and jargon. The causes and the solutions can seem very big business. The irony is that it is actually…
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Can our closet wars help us to select our sustainability battles!
I love this chart! It was produced using Globaldata research and is now more than 5 years old. It predicted what types of retailer our fashion wardrobe would be bought from, up to the year 2028. As we stand here in 2025 we can now see how accurate the predications were. Even if we consider…
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Why an unlikely alliance of Donald Trump & Taylor Swift could put an end to Shein!
Please excuse the dramatic title for this post. As it currently stands there is as much chance of Mr Trump & Ms Swift collaborating together, as hell freezing over. (Although that does seem more likely than it did a month ago! ) The point is that if you want to curtail the ultra-fast fashion machine,…
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“Shein don’t Cheat, they Compete!” – Discuss…
in assortment structure planning, ethical retailing, fabrics, fashion, fast fashion, internationalisation, ladies fashion, meaning in the retail madness, product development, product suppliers, pureplay, retail, retail businesses, retail management, retail organisations, retail strategy, social savvy, supply-chains, sustainability, value retailingAnd then suddenly from the Shein silence, the non-communication with government committees, potential shareholders and the general public, we have Peter Pernot-Day, Shein’s head of strategic and corporate affairs in North America, the UK and Europe, speaking to delegates at Retail Week’s Live 2025 conference. Firstly, thank you to Retail Week for sharing his speech…
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To achieve the ‘Healthier Planet’ we crave, will we all need to suffer an ‘Unhealthier Economy?’
in disruptive retail, ethical retailing, fast fashion, high street planning, ladies fashion, meaning in the retail madness, new retail, pre-loved, product suppliers, re-sell, recycling, retail, retail businesses, retail organisations, retail strategy, secondhand, supply-chains, sustainability, town centre planningSustainability must mean less consumption. But should we be very careful about what we wish for? The results from Primark for the recent period, including the ‘golden quarter of Christmas, show a 6% slump in like-for-like sales in the UK. Primark has explained that this has been caused by fragile customer confidence and the wider…
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Will it be complex evidence or trusted witnesses that change the verdict of fast-fashion consumers?
So, it’s been a week when Shein has never been far from the news. Firstly with a pitiful account of itself in front of the government committee, and then the fallout and discussions on why customers shop with them, will they continue to shop with them, and what will it take for them ever to…
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When ‘thoughtful’ becomes ‘thoughtless!’ – The Damning Data behind our Merry Christmas.
in analytics, disruptive retail, ethical retailing, fashion accessories, fast fashion, health & beauty, jewellery, ladies fashion, meaning in the retail madness, packaging, pre-loved, recycling, retail, retail businesses, retail management, secondhand, store operations, supply-chains, sustainabilityBritish shoppers are expected to send back £1.5bn worth of Christmas gifts this year, according to new research by Manhattan Associates. These are not the presents bought or the presents kept, this is the eye-watering figure of the presents that nobody wants. And the data just keeps on giving… As per usual the editorials focus…
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Let’s not deny Gen Z’s the rite to discover and enjoy things for the first time!
Seeing the opening of the new Superdry Athletic Essentials shop in London Westfield reminds me of how cyclical the world of fashion, retailing and customer taste is. To many seasoned retailers and customers such as myself, it probably takes us back to the world where brands such as Hollister, American Eagle & Aeropostale ruled the…
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How and where to invest in the circular supply chain
in assortment structure planning, branding & visual communication, customer-engagement, disruptive retail, ethical retailing, fast fashion, meaning in the retail madness, new retail, pre-loved, preorder, product suppliers, pureplay, re-sell, recycling, renting, retail, retail businesses, retail management, retail organisations, retail strategy, secondhand, sustainabilityGreater than the disruptive markets we operate in, is the disrupted world that we live in. Time has long passed, from when a sustainable initiative was not much more than a smart marketing strategy. Sustainability has now irreversibly developed into something essential to establish commercial traction with many customers. Responsibility for sustainability has also shifted,…
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