Category: fashion accessories
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Puma21: Summer Season Came of Age
For 3 months Boxpark was home to Puma 21 where the specialist sports brand shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints…
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“To B or not to B: That is the Beckham”
Coincidence or Capital Investment, David Beckham’s collaborations seem set to conquer everything that stands for “B” in beautiful. A stroll around the billboards, a flick through the magazines, will easily reveal the familiar face, fronting fashionable brands such as Breitling, Belstaff and the iconic British Bentley. True the superstar shares admirable qualities with these benchmark…
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Raw Refined Refreshed: DM at its UnDoctored Best
Dr Martens: A brand blended to perfection. New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features. Many paths followed to the…
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Mighty Martens: Straying Off the Beaten Track
It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone. Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated…
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Polarizing Opinion: RayBan’s Interactive Experiences
Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands. The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle…
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Cool Cat in the Capital: Tiger Earns its Stripes
Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs. Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element…
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Summer Loved: Kidston Calm & Collected
Cath Kidston captures the calmness and coolness of a British summer like no one else. The mood and feel is sublimely caught from every polka dot top of the home page to every striped bottom of the blog postings. And whilst every detail is in character the site also packs a commercial punch, with drop-dead,…
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Window-Framed!: Virtual Mirror becomes a RayBan Reality
Innovation & imagination driving brand curiority, footfall and pounds in the till. Crowds of curious shoppers jostle for a place in front of the virtual mirror outside the handful of Rayban Stores worldwide. Technology that has been a favourite online feature allows the willing to select their favourite classic Rayban shape and apply to their…
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UnFurling the Flagship: The Pavement Statement
A classic Italian expansion settles gently in the fashion streets of the world. Furla is an old hand in the new world of brand flagships as it eases its way onto some of the most elegantly desirable shopping streets of the world. The new stores reflect perfectly its timeless obsession with quality, luxury and effortless…
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Everything’s Coming Up Roses: Cath’s Cornucopia
Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather. Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a veritable house of horticultural hype. Famous for its floral designs Cath Kidston largely…
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