Category: customer-engagement
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The White Company: Living life in the Soft Lane!
There surely cannot be a better example of why online retailing will never replace the physical store than The White Company. The recent opening of the extension of Westfield London sees the latest incarnation of the home retailer, now lifestyle retailer, inviting the customer to literally dive into the sumptuous textures and fabrics that make-up…
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Westfield London: New footprints in Experiential Retailing
Fresh back from viewing the advance guard at the extension to the Westfield London centre in White City. It is already impressive and will be spectacular, I have no doubt, when all the stores are open in a month or two. What you see in the first openings from retailers such as Lush, White Company, West…
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Fnatic Bunkr: The Physical Experience of eSports
If you read my post regarding Sports Direct and Game proposing to share store space to introduce eSports arenas and you’re not familiar with Bunkr then read on. Bunkr was a pop-up eSports store and social space set up by Fnatic, one of the worlds biggest and most popular eSports teams. The concept appeared in…
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Retail Beginning or Retail End? 7 essentials for survival!
Sometimes it makes sense to draw a line in the sand, even when the sands are changing at an unprecedented rate. This is certainly the case in retail. We are not surrounded completely by doom-and-gloom retail news, however there is undoubtedly a lot of it. This reached a focus this morning with the announcement from Next…
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The New Era of Retail Collaborations: Sports Direct & Game!
Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof. It makes complete sense, serving different retail and leisure needs but to the same customer,…
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Spanish Statement: The Primark Pinnacle of Pre-eminence
The last decade has seen the rise of Primark as a tour de force in the world of value fashion as it strides from the UK and Ireland across Spain, Germany, Italy and now to the United States. It is easy but incorrect to brand Primark as simply low prices. These it certainly has through…
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Omnichannel Overload: Finding focus in a confusion of retail possibilities
Why is omnichannel the focus of retail? The short answer to this is because it’s what the customer wants, and never has the old adage “the customer is always right” been so apt or so accurate as in the consumer-centric world in which we now live. Customers want the convenience of the online world with…
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Celebrating Omnichannel: Exorcising the ghosts of Christmas past, present & future…
So the winner yet again this Christmas was online retail. Also, apparently and a little contradictory, Amazon was at the same time killing off retail itself, which is a little strange considering that the last time I logged on to Amazon, it was indeed a retailer. It all makes for good headlines, even if…
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“The Beauty and the Beast!” of today’s supply chain
From beginning to end…from conception to consumption…nurture an inner pride that translates to a public passion, so that the flow of enthusiasm continues well beyond the selling process. As part of your core business processes measure and monitor passion as though it were as tangible as gold coins because that is what passion will surely…
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Great Yarns: The Untold Riches of a Humble Past
The last decade has shown us that brands need to connect very strongly on an emotional level with their customers in order to survive and flourish. New brands arrive with a fanfare of future expectations, but equally valid and valuable are the stories behind the brand evolution and history. It almost seems that the more humble…
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