Tag: Selfridges
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Fashion, Fusion, Follies: Selfridges Studio Experience
in assortment structure planning, branding & visual communication, customer experience, fashion accessories, internationalisation, ladies fashion, luxury, Pinterest Gallery, product suppliers, retail, retail management, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandisingBuilding excitement and new physical experiences is transforming the third floor of Selfridges London into a must-see destination as it unveils a series of lifestyle studios to entice & enthral its adrenaline driven customers. The Design studio is the latest area to be unveiled and at over 1000sqm presents itself a home for innovative and…
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Body Beautiful: Selfridges Studio of Serenity
in assortment structure planning, branding & visual communication, customer experience, customer-engagement, fashion accessories, health & beauty, in-store services, internationalisation, ladies fashion, leisure & sport, luxury, Pinterest Gallery, retail, retail strategy, shop of the future, space management, space planning, store experience, store layout, store theatre, visual merchandising, windowsSelfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store. Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully to gain a fitness foot hold in the fastest growing area of fashion – Athleisure. The department brings together an intimate experience,…
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Sonic Selfridges: Big Noise in the World of Music
There are many magical corners of the Selfridges supersized store to admire and marvel at, to lose yourself in an exploration of a wondrous assortment from traditional classics to outrageous innovation. In the basement bowels of the lower ground floor through the avenue of travel accessories, luggage and literature is a gem of a…
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Watch & Wonder: Selfridges Serves up an Apple Experience
in branding & visual communication, customer-engagement, disruptive retail, internationalisation, location strategy, luxury, new retail, omni-channel retailing, packaging, personalisation, Pinterest Gallery, pop-up stores, product suppliers, retail, retail brand heritage, retail businesses, retail organisations, retail strategy, sales promotions & events, store experience, store theatre, technology & electrical, telling product stories, visual merchandising, windowsTime is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment. In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows…
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Selfridges Designer Street Room: “Strategies behind the Scenes”
For several years Selfridges strategy has been to create flexible and dynamic spaces.Each space is a complete concept. Built around the assortment it includes the music, installations, fixtures and fittings.Down to display techniques and up to showcase features such as the Skate Bowl. The spaces are customer focused “end-use” propositions such as the Designer Street Room…
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Selfridges Designer Street Room: A Pavement Perspective
As you’d expect there’s been a bit of a media blitz surrounding the appearance of a Skate Bowl in the middle of Selfridges flagship store on Oxford Street. Never one to shy away from innovation it is nonetheless a refreshing story, a positive spin on the department store sector. Whilst the Skate Bowl is sensational…
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A Funny Thing Happened on the Way to Iceland: No joke for Department Stores
So, a funny thing happened on the way to the shops. To be precise a couple of funny things with more to follow without doubt. Let’s move forward a few months and I’m making my way into The Range, my local store for value home furnishings and décor. Inside I also find my new…
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Hope Springs Eternal with the Beauty of a Retail Calendar
Helping a retail client to exit the Easter promotions and move into a mid-season sale the staff, and even the store itself, naturally succumb to some mild form of “Post Event Syndrome.” For sure April brings showers, certainly in the UK, but it also closes an intense period of retail activities driven by a…
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Selfridges: “Popping-up” Down the Corner Shop
On any visit into London its always worth a visit to Selfridges. It really has to be the most dynamic and imaginative retailer out-there always inventing, changing and challenging as it seeks to drive ever more customer through its shiny doors. It would be easy to be complacent, already having the most amazing assortment of…
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Sustainable Selfridges: Natural Partner for a Material World
Time never stands still for Selfridges. The dawn of every day is reason enough to energise the store with new messages, products and brands to perpetuate its reputation as one of the world’s most exciting retail experiences. When seasonality subsides for a second Selfridges fills the void with self-generated events bringing every aspect of…
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