As they say, this is a delightfully different store!
The brand paints a picture of two sisters, Anna & Clara, who wanted to bring creativity, aesthetics and joy to everyone through their products, opening their first store in the Danish city of Aarhus in 1973.
They are now present in 16 countries with over 300 stores, and are rapidly growing in the UK. With such growth it would be hard to believe that things have not become quite different within areas of the business. However its success comes from an incredibly attractive and impulsive assortment, and a truly engaging brand image.
Curiously whether you believe the business still to be driven by two Danish sisters, or by a board of hard-nosed retail executive, the principles that inspired the brand’s origins translate remarkably well to the international world of consumer brands.
Impressive indeed. And Søstrene Grene is more than pure words. Take a tour around any of their 15 UK shops, or further a field. It’s assortment is mind-blowing in its planning and in the detail of its delivery. It lives and breathes its brand values for the delight of its customers.
Whether you believe in fairytales, or revel in the commerciality of Christmas, this is a rising star of retailing, taking us all on a journey of wonderment.
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