Debenham’s Designer Diet: Fashion Food for Thought

Fashion week has stimulated the creative juices to flow through the hearts and veins of London’s window dressers and creative merchandisers.



From monotone and monochrome to coordinated costumes and colour explosions the windows of the city vie for visual supremacy and a slice of the passing traffic.

More ingenious than most is the clever concept that sits inside the newly constructed windows of the refurbished Debenham’s on Oxford Street. Colour statements are created within a supermarket setting with mannequins wheeling painted trolleys through a series of colour cameos from Winter Greens and Sweet Pastels to Berry Pink and Blue Washes.

The backdrop shelves serve up an imaginative assortment of toned tins and packets; washing powder to jams, bay leaves to garden peas.

With fashion neighbours such as Selfridges, Debenhams has pulled out all of the supermarkets stops, propelling mass market down the aisle to the high alter of aspiration.


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I'm Tim Radley and I started VM-unleashed! in 2007, and as the one who makes most of the decisions, and does most of the work, then I guess that makes me the Managing Director. I've now been doing this sort of thing for over 20 years now, so hopefully i know my way around the retail block ...but hey, what do I know?

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