internationalisation Archives - Page 10 of 10

Archive by category "internationalisation" (Page 10)

Cool Cat in the Capital: Tiger Earns its Stripes

Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs.

Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element from popular categories such as stationery, home decor, food and fashion with a keen eye on seasonality and relevance.

Star wall is the moustache fashion story in-line with current trend and charity events, and an ever growing and impressive Christmas assortment. Smart graphics, bold displays, ease of shop and an impulse to spend combine to create a conversion rate the envy of all.

Tiger is relatively unique in that is creams the impulse sales from a range of popular product categories, without the time and effort involved in developing complete departments and the complexities that entails.

Having said that they make retail look easy. There is excellent, fashionable design and amazing low prices. A combination that should never be taken for granted.

Are you focused on the “easy buys” or bogged down in the complexities of assortment structure planning?

Furla Lining: Looking inside the Bag

Story Linings.

Furla bring their world alive, communicating to a wider audience, with different tones and different tongues. The new “hero” Candy takes an oriental tour to the fashion capitols of the Far East, finding fame and fortune on the arms of the Candy converted.

WonderFurla takes to the streets to explore the looks that complement the totes, the satchels the clutches and the duffels. UGC takes a walk through the Furla fashion possibilities. And behind the formal facade the fashion foundation inspiring young designers to work their magic is exposed and explored adding value and integrity to this most discerning of accessories brands. And the brand played on.

UnFurling the Flagship: The Pavement Statement

A classic Italian expansion settles gently in the fashion streets of the world.

Furla is an old hand in the new world of brand flagships as it eases its way onto some of the most elegantly desirable shopping streets of the world. The new stores reflect perfectly its timeless obsession with quality, luxury and effortless style.

Behind the scenes the social slack is taken up by a carefully constructed brand calendar, bringing to life the virtues of the company’s heritage, dedication to design and increasingly frequent forays into the more frantic fashion arenas. Throughout all Furla remains loyal and consistent to timeless values propelling the proposition firmly into the future.

Cutting Straight to the Customer: Stylish Stories & More

Join me on a stroll through a unique store experience…

& More Stories is a tale of creative product collections that breaks the mould of traditional fashion story grouping.

Fashion powerhouse H&M plays a strong hand in a format where the assortment is bought and displayed around personality and “style” and not fashion and trend. The retailer cuts straight to the customer with collections such as “Poetic & Dandy” and “Sophisticated & Architectural,” and whilst the desciption may not role off the tongue the stories are tight and focused combining fashion with accessories, jewellery with lingerie, beauty with boots. All is housed in an eco-friendly non-committal environment where every story tells a picture.

https://www.youtube.com/user/VMunleashed

West Elm: Tottenham Court Road, London

This gallery contains 11 photos.

Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported-

Standing on Ceremony: Opening Up a Whole New World

What goes around, comes around,

… is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents.

Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing array of influences taken in turn from creative cauldrons such as NY, Tokyo, London and currently Argentina.

The stores are eclectic and chaotic with the single unit depth creating a charity bazaar bonanza feel where exploration is both essential and exquisite in the singular search for the latest look.

… where do you take your inspiration from?

Reveal the Mystery: Swatch & Learn

The price of competition,

… may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase.

No watch is worth less in the assortment, so the customer always wins, whilst the transaction rate goes through the roof, around the clock in a win, win situation. The store is turned into one promotion with vibrant graphics, emotive messages and at the centre of it all the mystery boxes in their resplendent spectrum of colour. Commercial success or marketing hype? Only time will tell.

…is your return on investment undervalued when it comes to your competitive spirit?

Crew’s Control: Red Hot BluePrint for International Expansion

After the tantalising teaser of mens and womens only stores,

… the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses.

However, of more significance than bricks and mortar, furniture & fixtures, tops and trousers is the expansion strategy combining both the landing of identikit stores to identified customer segments throughout the globe, in combination with the entry of exclusive niche fashion destinations, assortment and experience elite, located in select sites, destinations for the well-heeled.

Fashion flagships and exclusive emporiums suit the wider objective of creating a worldwide brand, which is both in-reach yet out-of-reach. Exclusivity with Economics.

…are you being smart & sophisticated when it comes to your international expansion, format development, customer segmentation…location strategy

Blended Scotch: Dutch Courage from the Avenues of Amsterdam

Own your stores to conquer the world.

Amsterdam innovators Scotch & Soda continue to expand with an impressive portfolio of directly owned stores. True to the values of the brand the stores create a journey of exploration combining expected adjacencies with unlikely bedfellows in an environment of creative interest.

From its menswear origins the retailer now creates collections for boys – Scotch Shrunk, catering for children in the image of their fathers as well as Maison Scotch, for the modern woman and R’Belle for the daughters of style ambassadors. Success is no Scotch mist, but the sweet smell of Soda Success.