Category: customer-engagement
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Loaf at your Leisure: Disruptive Relaxation
Loaf, in a purely traditional definition, is a retailer of sofas, beds and furniture. However in the context of the traditional way of doing business it is a disruptor of the highest order bringing new ideas, imagination and inspiration to the table of home retailing. To begin, Loaf is not just a clever name…
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Converse Relationship: Clever Footwork to Customer Loyalty
Converse flagship store, New York City “Converse know who they are! A key to brand success is the commercial and emotional maximisation of the brand personality. Converse is the best example of taking an iconic product and bringing it to life through celebration of the classics, adaptation to new trends, celebrity, cultural and creative endorsement…
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Lush for Life: Believing in the Body & Soul of Beauty
It’s not often that the atmosphere in a store is so real and tangible you can almost touch it and taste it. And whilst the assortment on offer may look good enough to eat in Lush, it is the experience which is something to die for and not a misguided mouthful of soap-suds. Complete…
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“The Flow of Retail Passion!”
It is a very long way from the product drawing board to an exciting store full of inspiring stock and enthusiastic staff. The journey is complicated logistically, commercially, geographically and emotionally, and involves the passing of the product baton between many hands. First and foremost the outcome in terms of product proposition must be…
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Passion is an absolute pre-requisite for commercial retail success
Successful retail businesses are driven by passionate people,with sales & profits the commercial outcome of a passion for product and lifestyle. It would be unfair and inaccurate to say that retail businesses have been without passion as in fact some of the most famous and successful retailers ever, from the Limited Group to the…
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The Sound of Silence: Stimulating Airport Retail
As an increasing number of airports opt to turn down the din, Tim Radley contributes to an article in Frontier Magazine which takes a look at whether low-noise environments can pave the way for happier shopping. While the warm and welcoming voice over the tannoy and accompanying ‘bing bong’ are often associated with happy…
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Sustainable Selfridges: Natural Partner for a Material World
Time never stands still for Selfridges. The dawn of every day is reason enough to energise the store with new messages, products and brands to perpetuate its reputation as one of the world’s most exciting retail experiences. When seasonality subsides for a second Selfridges fills the void with self-generated events bringing every aspect of…
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VMTrends: “The Dawn of the ‘Sensual Merchandiser!’”
Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further. It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store…
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Sitting Pretty: John Lewis gets Materialistic
Sitting Pretty on the crest of the omni-channel retail wave John Lewis continues to be a master at combining the strengths of the past with the opportunities of the future. Sometimes exemplified on a substantial scale as in the mammoth overhaul of its operational structure for cross-channel availability and delivery, sometimes seen through delicate…
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Retail Locations Traffic Drivers: Trust, Friendship & Leadership
Traffic is the only thing that matters when it comes to creating successful and profitable retail destinations. It is the lifeblood that pumps money into the local community, creates vibrancy and confidence and attracts new and successful additional retailers to tempt yet more visitors into what rapidly becomes a positive traffic snowball. This traffic…
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