The 4 reasons why retailers behave ethically & ‘change for the better’
The invasion of Ukraine, as with COVID before, is showing us the ‘Ethical DNA’ of our favourite brands & retailers There are 4 reasons why retail and consumer brands behave ethically and “change for the better.” It is simply in their DNA. They respond proactively by asking customers and staff how they should change. They respond reactively when falling customer loyalty, sales and profits force them to change. They only-