So, ‘clothing rental’ is only commercially viable for expensive outfits worn on posh occasions? Think again!

So, ‘clothing rental’ is only commercially viable for expensive outfits worn at posh occasions? Think again! To make clothing rental work it must be a commercial success for both the retailer and the customer. If either party loses out, then the business model will simply not work. With that in mind, perhaps you’ve been under the same delusion as I have, in thinking that the only way that clothing rental-