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So, ‘clothing rental’ is only commercially viable for expensive outfits worn on posh occasions? Think again!

So, ‘clothing rental’ is only commercially viable for expensive outfits worn at posh occasions? Think again! To make clothing rental work it must be a commercial success for both the retailer and the customer. If either party loses out, then the business model will simply not work. With that in mind, perhaps you’ve been under the same delusion as I have, in thinking that the only way that clothing rental-

Is Primark following up its sustainability claims with decisive actions?

Is Primark following up its sustainability claims with decisive actions? We have had a week where momentum against fashion retailers who are ‘greenwashing’ has been gathering pace with investigations by the CMA, and threatened legal action. So against this it is good to see a concrete commitment by one of biggest volume clothing retailers in the world. The fashion giant has announced it is to become the first retailer to feature-

Are we finally going to see sustainability transparency in fashion retailing?

Are we finally going to see sustainability transparency in fashion retailing? Retail Week has just reported that ASOS, Boohoo and Asda george are to be investigated by the CMA, into their misleading sustainability claims. Will we get to the truth behind Greenwashing? Firstly, i have no pre-defined view or vested interest in any of these retailers being cleared or found guilty of greenwashing. I have just been an advocate of honesty and transparency-