The ‘Passion Supply Chain’ delivering customer engagement and commercial success.

The fundamental purpose of any retailer is to bring together a physical customer and a physical product, irrespective of whether the sale is made in a physical shop or online. A successful supply chain is therefore a pre-requisite for any retail business. However, managing the ‘beast’ of the supply chain to ensure customers and their products are ultimately in the same place, at the same time, is not going to-

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