Is it right to celebrate beautiful retailing, from less than beautiful retailers?

Is it right to celebrate beautiful retailing, from less than beautiful retailers? This is a conundrum I consider every time I come across an amazing new shop, but from a business I prefer not to buy from. Can creativity be tainted by its retail context? In the same way that we are often told to keep sport separate from politics, I wonder whether it is right that we separate design-

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