Were the seeds of second-hand, vintage, and fashion rental sewn in ’70s football sub-culture?

Were the seeds of second-hand, vintage, and fashion rental sewn in ’70s football sub-culture?Check out a fascinating BBC article and exhibition in Liverpool The popularity of fashion rental and vintage re-sale is gathering pace, driven by both aesthetic and sustainable motives. A key attraction is to break away from the mainstream commercial, both in terms of destructive fast-fashionsupply chains, and the desire for individual expression in the way that we-

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