Building the Retail Organisation of 2022: The Retail Business Funnel

A Complex ‘House of Cards’ ‘The journey to being a modern retail organisation’ will take us on a path through brand propositions, organisational structures, process flows, functional teams, support teams, innovations teams, and external collaborators, all bound together within a dynamic business model which is digital-first. We need to bring together the stability of the organisation, with the dynamics of retail markets and customer behaviour patterns. It is always important-

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