Category: visual merchandising
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Maxximising Potential: TK Putting on the Style
TK Maxx is now so central to so many customers’ buying plans that it’s difficult to remember the huge strides it has taken over the recent decade to propel its proposition into the mainstream and its results into the realms of high street fashion fantasy land. It’s original UK arrival was so American and…
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Saving & Making Money from New Store Concepts & Re-fits!
We may all be forgiven for believing that physical stores are dead-in-the-water of the tidal wave of retail revolution carrying all convention before it on a journey to outlet oblivion.However it’s very much a matter of saving theatrics for new store concepts rather than dramatic and premature obituaries. But, before we get down literally to the…
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“The Beauty and the Beast!” of today’s supply chain
From beginning to end…from conception to consumption…nurture an inner pride that translates to a public passion, so that the flow of enthusiasm continues well beyond the selling process. As part of your core business processes measure and monitor passion as though it were as tangible as gold coins because that is what passion will surely…
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Lush for Life: Believing in the Body & Soul of Beauty
It’s not often that the atmosphere in a store is so real and tangible you can almost touch it and taste it. And whilst the assortment on offer may look good enough to eat in Lush, it is the experience which is something to die for and not a misguided mouthful of soap-suds. Complete…
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“The Flow of Retail Passion!”
It is a very long way from the product drawing board to an exciting store full of inspiring stock and enthusiastic staff. The journey is complicated logistically, commercially, geographically and emotionally, and involves the passing of the product baton between many hands. First and foremost the outcome in terms of product proposition must be…
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House of Hackney: passionate people producing amazing experiences
To step off Shoreditch High Street into the House of Hackney is a journey into such a wonderful world of sumptuous colour and texture that a visit to Narnia itself would be no more astounding. And that is not to sleight Shoreditch but to extoll the voluptuous virtues of this home emporium that it so…
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VMTrends: “The Dawn of the ‘Sensual Merchandiser!’”
Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further. It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store…
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5th Joy of a Retail Spring – Profit from Queue Management
An effective and efficient queuing strategy has many benefits from minimising abandonment, increasing loss prevention, stimulating incremental impulse sales, loyalty building and customer service engagement. Failure to control and maximise the queuing opportunities means a retailer will never find that “sweet spot” of happy customers willing to queue and engage whilst delivering additional impulse sales This…
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4th Joy of a Retail Spring – Maximising category performance
The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points. The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer…
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Sitting Pretty: John Lewis gets Materialistic
Sitting Pretty on the crest of the omni-channel retail wave John Lewis continues to be a master at combining the strengths of the past with the opportunities of the future. Sometimes exemplified on a substantial scale as in the mammoth overhaul of its operational structure for cross-channel availability and delivery, sometimes seen through delicate…
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