Category: value retailing
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Primania: Primark’s Personal Promotion Machine
E-commerce is not for every retailer, but social marketing certainly is. Primark has experimented with online selling in collaboration with ASOS, but with an average item value so low the economics just didn’t add up. So how can the Primark retail powerhouse engage with the digital world and sell to a wider audience? Along…
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Lefties Labelling with Love: Pinterest Gallery
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays &…
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Lefties Value of Digital Communication: Pinterest Gallery
Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. Now Lefties is at the vanguard of value fashion, with its same low prices, but with an assortment that is now fashionable and desirable to…
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Left of Centre Fashion: The Value of Digital Communication
Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. The poor relation, with a poor proposition for the poorer end of the fashion market. Now Lefties is at the vanguard of value fashion,…
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Balancing Act Up and Running: Go Directly to Sports
She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market. Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with…
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Penneys Pinterest: Primarks Palace in the Heart of it’s Empire
No excure for any girl not to look her best with the recent multi-million refurbishment of Pennys in central Dublin. For Pennys in Ireland read Primark for the rest of us, but the fashion, fun and fabulous prices are familar to all. However here Penneys show another facet with the structural work not only creating…
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Penneys from Heaven: In Dublin Fair City, Girls are so Pretty
No excuse for any girl not to look her best with the recent multi-million refurbishment of Penneys in central Dublin. For Penneys in Ireland read Primark for the rest of us, but the fashion, fun and fabulous prices are familar to all. However here Penneys show another facet with the structural work not only…
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The House that Jack Built: Simple Style from John Lewis
In a yellow nod towards the modern kings of contemporary living John Lewis continues to expand and promote its House range of simple, stylish home products that won’t break the budget. The collection now stands at 800 items from furniture and lighting to home decor, bathroom, bedroom, home office and kitchen. With a stylishly simple…
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Cool Cat in the Capital: Tiger Earns its Stripes
Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs. Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element…
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