Category: telling product stories
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Claiming the Wild Westfield: New Territories for TKMaxx
The TKMaxx expansion railroad shows no sign of slowing, let alone hitting the buffers, as its combination of fashion brands, low prices and dynamic assortment changes finds wider appeal and acceptance within the style sensitive streets of London, and now the expansive plains and diverse demographics of Westfield Stratford. Whilst the unpredictability of the…
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“The Money of Colour”
Put your profits in the black, the blue, the green, the fuschia and even the red, but avoid a retail life of grey… As the most emotional tool in the armoury of retailers, brands and manufacturers it is still sometimes surprising how little strategy lies behind the use of colour. And for sure the ways…
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Personal Spaces: A Meeting of Monsoon Minds
Monsoon and Accessorize, although long time co-inhabitants of the same family home, have rarely and inconsistently been seen out in public together. However lifestyle changes and a move towards the evolution of an intimate third place for women have resulted in a more common and strategic crossing of paths, with not only shared store…
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Monki Mania: Refreshing Fashion in a Stagnant Sea
The sum is often bigger than the parts, although in the case of Monki it is the fascinating and intriguing parts that very much bring the Monki world to life. On the one hand the carefully conceived store concepts from the Forgotten Forest where shoppers walk on a floor of flowers, becoming lost in…
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E-Rapha-lite Movement: The Art of Cyber-Cycling
The true omnichannel customer experience embraces and evolves every touchpoint. It makes the customer dream and aspire, reassures their concerns, educates their knowledge and supports them before, during and after every purchase, from their first purchase. Rapha does all of that and more. Rapha is the yellow jersey of cycling branding, king of the multi-channel mountains…
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A Sonic Site for Sore Eyes is Music to Your Urbanears
The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities. Environmental credentials are encapsulated by Platten,…
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History in Black & White: John Lewis Unfolds with Every Footstep
It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary. In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions. Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black &…
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Hello Beautiful: Selfridges Showcases its Inner Beauty
With a now customary late Spring in its Step, Selfridges strides relentlessly onwards in its role as retail event destination in London. In a sequence of mega shows in a traditionally calm calendar month the premium department store has re-created everything from Carnival Brazil to Las Vegas Ostensicity and the celebrated BodyCraze voyerism that…
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Creative Souls of Fashion@ ASOS’s Fashion Finders
The mother of online fashion becomes a cradle for the daughters of today’s trends and looks. In the ASOS Fashion Finder what was editorial and schedules has become responsive and dynamic in what is becoming the most informative and engaging relationship between any retailer and its customers. Revolutionising and re-mixing the magazine formula the…
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Adi-Dazzler: Walking the Road to World Cup Victory
Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball. The clean sweep was reward for a brand that has a proud history of making specialist footwear for…
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