Category: telling product stories
-
A Sonic Site for Sore Eyes is Music to Your Urbanears
The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities. Environmental credentials are encapsulated by Platten,…
-
History in Black & White: John Lewis Unfolds with Every Footstep
It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary. In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions. Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black &…
-
Hello Beautiful: Selfridges Showcases its Inner Beauty
With a now customary late Spring in its Step, Selfridges strides relentlessly onwards in its role as retail event destination in London. In a sequence of mega shows in a traditionally calm calendar month the premium department store has re-created everything from Carnival Brazil to Las Vegas Ostensicity and the celebrated BodyCraze voyerism that…
-
Creative Souls of Fashion@ ASOS’s Fashion Finders
The mother of online fashion becomes a cradle for the daughters of today’s trends and looks. In the ASOS Fashion Finder what was editorial and schedules has become responsive and dynamic in what is becoming the most informative and engaging relationship between any retailer and its customers. Revolutionising and re-mixing the magazine formula the…
-
Adi-Dazzler: Walking the Road to World Cup Victory
Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball. The clean sweep was reward for a brand that has a proud history of making specialist footwear for…
-
Has “product” become a dirty word in your business?
“When to tell & when to sell!” Now there’s a question that has become hugely complex with the advent of the internet and social media. Indeed it could very well be argued that they are very much part of the same process, with every word told about a brand identity and proposition a step…
-
Brand Enhanced: Lefties Labelling with Love
There may be devil in the detail but the rewards will definitely come well before heaven. Value retailing continues to expand its expertise and grow competence in areas traditionally well outside its remit. Lefties leads the Iberian pack with expert enhancements that press all the added-value buttons, seams, adornments, tickets and labels. Key to…
-
“His Magista is in Town” A Beast of a Boot: Nike Pinterest Gallery
A beast awaits for the unwitting soccer star too big for his boots. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The…
-
“To B or not to B: That is the Beckham”
Coincidence or Capital Investment, David Beckham’s collaborations seem set to conquer everything that stands for “B” in beautiful. A stroll around the billboards, a flick through the magazines, will easily reveal the familiar face, fronting fashionable brands such as Breitling, Belstaff and the iconic British Bentley. True the superstar shares admirable qualities with these benchmark…
-
Hidden Benefit: Beauty on a Different Level Pinterest Gallery
Something beautiful happened on the way to Carnaby Street. Benefits abound in this destination cosmetic store which hides its beauty bushel beneath the streets of London. The inviting staircase leads to the hidden delights of the basement bars. From brows to nails, from body waxing and spray tanning to blow drying and champagne sipping no…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!