Category: telling product stories
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Retail Integration: Integrating Space Planning with Assortment Planning
Whether your retail involvement comes from a field based visual perspective or from a head office commercial perspective stores can often disappoint, both in terms of the visual perception and the financial reality. Whilst there will be opportunities for improvement in both store and head office processes, it is often the integration of the two…
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Sonic Selfridges: Big Noise in the World of Music
There are many magical corners of the Selfridges supersized store to admire and marvel at, to lose yourself in an exploration of a wondrous assortment from traditional classics to outrageous innovation. In the basement bowels of the lower ground floor through the avenue of travel accessories, luggage and literature is a gem of a…
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Kiehl’s University: Skeletons Alive and Kicking
Swimming against the trend tide of sterile store environments of purity and prepared perfection Kiehl’s comes out all glamour guns blazing in a dynamic and inspiring store concept in the pulsing heart of Chicago’s Michigan Avenue. Never a brand for understatement Kiehl’s has however largely adhered to the established etiquette of sterility with its…
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Deadly Seduction: Oiling the Sabon Wheels of Success
Bringing your product to life, particularly when its inspiration lays literally in the world’s deadest sea, is an essential for oiling the wheels of success of any toiletries retailer, and entering any Sabon store is certainly an assault on the senses. With truly international inspiration two Israeli brothers combined Aboriginal ingredients and processes with…
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Highly Decorated: Orla Kiely Home for Heroes
Whether you know the name, the un-missable, unmistakable signature leaf pattern of Orla Kiely runs rampantly through most people’s lives like a real life creeper casting its colours and shapes on everything from stationery to lamp shades, from linen to laptop cases. The pattern evokes in its simplicity the sunny retro days of seventies consumerism…
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Graphic Treatments: Whole Foods Complete Image
Even when you’re famous and frequented on a regular basis it does no harm to constantly communicate what you’re famous for, or indeed what new treats and delights you currently and continuously have in store for your adoring advocates and visitors. Dynamic graphic communication which is both in brand but constantly relevant and ostentatiously…
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Vintage Velocity: Barbour Not just for the Weekend
Some brands become so synonymous with a single product that the wider brand heritage and values become lost in the mists of time, and are left behind in the pursuit to maximise the commercial potential of a unique market leadership. The new Barbour concept store seeks to redress the misconception that Barbour is…
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Backing Black: GAP betting on Boxpark
The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities. What can’t be denied is the sizeable amount of serious cool kudos that a…
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Global Economics: Selling the Theatre of Dreams
“Where there are people there are customers” and the Globe Theatre in London maximises the eternal interest in England’s bard with an assortment of gifts, merchandise and souvenirs bursting with both imagination and creativity, yet developed with no small degree of commercial acumen and business foresight. A combination of art and artefacts that would surely…
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Adolescent Authority: Hollister Sitting Comfortably?
Throughout its formative years Hollister has kept its teenage target enthralled and captivated with a brand built on the dazzling if distant images of Huntingdon beach and the various surf scenery of California. A staple diet of bold logos and textured contextual graphics on a classic range of timeless best seller silhouettes from hoodies…
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