Category: telling product stories
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Packing the Hackett Punch: Attending to Vending Detail
Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value. For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to…
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Hunter Gatherer: More than Just a Rainy Day
A perennial problem for any noteworthy brand with a reputation built on an icon is the development of a wider commercial proposition away from the sanctuary of its established safe-haven. Hunter rules the rainy roost for premium Wellington boot buyers and is currently circumnavigating the choppy waters of expansion developing an assortment for the…
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Changing Habitat: Survival of the Stylish
Since 1964 Habitat has been adorning the houses and apartments of design-minded Europeans consistently stylish in an ever changing world of taste whilst weathering its own personal storms as it passed from its visionary founder Sir Terence Conran through several corporate reincarnations until settling recently in the Sainsbury’s stable. And so to Nine Elms…
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Lush Pastures New: More than Merely Cosmetic
Simply as a concept Lush began its life as one of the most innovative and exciting brands ever conceived. In a world of copycats and unsubtle insurgents it’s easy to forget that the idea of tasty toiletries dressed up as fresh fayre, chalk-boards championing cosmetic concoctions and bath-bombs transforming every aquatic adventure all came first…
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Personalised Promotional Activity for OmniChannel Customers
What has always been the most important thing when communicating with customers?The answer is relevance. A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which…
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Apple Digital Garden: A Natural Evolution
It is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores…
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Centrifugal Celebration: Dyson’s Hair-Raising Experience
To call the new Dyson experience on Oxford Street a museum would be to relegate its content to the realms on history whereas this celebration of centrifugal forces is a testament to the extraordinary inventions of the future. This world-renowned company has of course cut its technological teeth on sucking seamlessly and extraordinarily efficiently…
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Italian Export: Satisfying the Appetite for Eataly
Italian cuisine has always travelled well, but its global reach and reputation has been taken to new levels of excellence by the Eataly concept, combining its prestigious packaged products and finest fresh fayre with a variety of eateries from formal restaurants, to pizzerias and casual coffee bars. From New York to the New East it continues…
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Tim Radley “Visual Merchandising a Return to Selling” No.2
“Visual Merchandising – A Return to Selling!” part 2 An article by Tim Radley in VM&RD Magazine India I was fortunate enough this year to be invited to speak at the In-Store Asia event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great…
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Tim Radley “Visual Merchandising; a Return to Selling” No.1
“Visual Merchandising – A Return to Selling!” part 1 An article by Tim Radley in VM&RD Magazine India I was fortunate enough this year to be invited to speak at the In-Store Asia event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry…
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