Category: store layout
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Cap in Hand: A New Era in Headwear
To be head and shoulders above a crowded category requires dominance of range and unparalleled choice. A New Era has dawned in the competitive market for souvenir and sporting caps inspired by the vast array of US sporting franchises whose merchandisers market everything from replica kits, memorabilia and the ubiquitous baseball cap. The central…
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Twist of Fate: Louis Vuitton on a Different Level
An important catalyst in the re-invention of Selfridges was the phase 1 introduction of escalator wells at either end of the store, which with the central centrepiece of lifts and existing escalators transport customers on a myriad of customer journeys exploring every corner of every floor of the world famous emporium, opening up an…
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Wide Assortment: Piquadro’s Spatial Awareness
Dimensions that you only dream about, offer the opportunity for Piquadro to showcase its assortment to the passing shopper. Space and structural planning mirror category and collection ranging to provide a store that replicates the perfect pilot. The retailer response is a corridor of discovery on a journey from travel to totes, from fashion…
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Breaking the Mould: Camper’s Creative Footprint
Original DNA, the USP of Camper, pervades every inch of the customers’ experience, maximising every foot with fun and flamboyance. Step into Serrano to see the retailer cleverly communicate both democracy of choice as well as the celebration of the individual that earmarks the timeless Pelotas, the ingenious Twins, as milestones on Camper’s road…
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Legs 11: Selfridges Denim Devolution takes Shape
Selfridges destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio. No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins…
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Puma21: Summer Season Came of Age
For 3 months Boxpark was home to Puma 21 where the specialist sports brand shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints…
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Penneys from Heaven: In Dublin Fair City, Girls are so Pretty
No excuse for any girl not to look her best with the recent multi-million refurbishment of Penneys in central Dublin. For Penneys in Ireland read Primark for the rest of us, but the fashion, fun and fabulous prices are familar to all. However here Penneys show another facet with the structural work not only…
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Kaleidoscope Kiko: Colour with Confidence
The Kiko Kaleidoscope engulfs the assortment of sunglassed shoppers, adding sparkle and excitement, converting bright young things into dark heroines. Colour blindness soon recedes to an appreciation of order and authority in regimented rows of ranges and categories coordinated and segmented by size, colour and collection. Kiko carefully controls its space avoiding the chaos…
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Open: Welcome to the House of Fun
Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail. Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given…
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Exeter Stage Left: High Drama at John Lewis
Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter. The store is a hybrid concept, laying as it does between the traditional department store and the specialists home stores of the brand. The format lives for hotspots and focal points driving traffic and excitement between and through floors.…
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