Category: store experience
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Sonic Selfridges: Big Noise in the World of Music
There are many magical corners of the Selfridges supersized store to admire and marvel at, to lose yourself in an exploration of a wondrous assortment from traditional classics to outrageous innovation. In the basement bowels of the lower ground floor through the avenue of travel accessories, luggage and literature is a gem of a…
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“Making the most of what Retailers’ have!” The 3 P’s – product, places & people.
After another turbulent week on the world’s stock markets and a refocus on the uncertain economic horizons ahead, purse strings are inevitably drawn ever more tightly around the already tied arms of retail bosses and managers. Restricted investment in the new, leaves the only other alternative – “to make the most of what retailers…
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“Getting the quality from quantities!” how to benefit from retail benchmarking and analytics
Almost everything is measurable and comparable in retail stores but the benefits only come through understanding the implications and the opportunities that lay within the many depths of the powerpoint charts and excel graphs. Firstly, benchmarking should not be blind but focused on areas of commercial opportunity and the improvement of sales, profit and customer…
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Kiehl’s University: Skeletons Alive and Kicking
Swimming against the trend tide of sterile store environments of purity and prepared perfection Kiehl’s comes out all glamour guns blazing in a dynamic and inspiring store concept in the pulsing heart of Chicago’s Michigan Avenue. Never a brand for understatement Kiehl’s has however largely adhered to the established etiquette of sterility with its…
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Automotivation: Rockar’s Super Highway Hyundai Boutique
In a sector well overdue for its service, a new arrival in the market is taking off the handbrake on retail innovation and hurtling headlong into the comfortably parked parade of traditional car show-rooms. In partnership with Hyundai, no slouch off the starting blocks itself, the Rockar dealership has introduced its first omni-channel experience…
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Visual Merchandising Operations: The dangers of “spread-sheet retailing”
Many a good and potentially commercial idea and initiative has never made it from the boardroom to the operational teams, never mind the stores themselves. The complexity of the modern store portfolio has added to this problem, as stores develop a mixture of owned and franchise stores, international coverage and increased store grading and clustering…
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Deadly Seduction: Oiling the Sabon Wheels of Success
Bringing your product to life, particularly when its inspiration lays literally in the world’s deadest sea, is an essential for oiling the wheels of success of any toiletries retailer, and entering any Sabon store is certainly an assault on the senses. With truly international inspiration two Israeli brothers combined Aboriginal ingredients and processes with…
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Rock ‘n’ Roll Renovatos: A Fashionista Fanfare
John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London. Conduit Street adjacent to Regent Street is the venue of choice for a three floor flagship store combining all the elements of the US menswear designer’s collection, from lofty formal…
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Vintage Velocity: Barbour Not just for the Weekend
Some brands become so synonymous with a single product that the wider brand heritage and values become lost in the mists of time, and are left behind in the pursuit to maximise the commercial potential of a unique market leadership. The new Barbour concept store seeks to redress the misconception that Barbour is…
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Larger than Life: Simply Be a Physical Presence
The complex kaleidoscope of omnichannel continues to see the cross-fertilisation of both the online channel and physical high streets and shopping malls with insurgents from the other side of the digital wall. Whilst the most successful physical brands continue to maximise online and mobile opportunities a noteworthy entrant in the opposite direction has recently…
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