Category: sales promotions & events
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Selfridges Cinema Paradiso: An Everyman Exclusive
It pays never to take your eyes off the showcase stage that is Selfridges Oxford Street for too long, for fear of missing an exclusive premier or the return of a timeless classic. To illustrate the point the retailer is collaborating with Everyman Cinemas and has installed a sixty seater cinema in its basement…
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Seasonal Selfridges: Winter in a Tourist Wonderland
Christmas comes but once a year, and so do tourists. So, with this in mind, and with the usual indomitable Selfridge’s spirit, the Winter Wonderland has already arrived in anticipation of those seasonal September sales. Globetrotters in search of gifts and glitter are falling over themselves heading for the fourth floor to immerse themselves…
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Debenham’s Designer Diet: Fashion Food for Thought
Fashion week has stimulated the creative juices to flow through the hearts and veins of London’s window dressers and creative merchandisers. From monotone and monochrome to coordinated costumes and colour explosions the windows of the city vie for visual supremacy and a slice of the passing traffic. More ingenious than most is the clever…
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“Gone Fishing!”: Satisfying Eddy’s Eclectic Taste!
In one of the strongest retail sectors in the world which has spawned such benchmark companies as Crate & Barrel, West Elm, Williams-Sonoma and Pottery Barn with their precision space planning & slide rule store presentation, there is another homeware retailer whose apparently chaotic store environment masks an equally shrewd commercial strategy. Fish’s Eddy feeds…
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Listening Booths: Playing a Popular Tune for the Local Crowd
Minimising assortment for the same or increased sales is the deal that soothes many a headache for an over-stretched buying team. More for less is a wise choice, but a risky and brave one for the ill-informed. Grocery stores exhibit the ultimate and most topical examples of the tailored assortment as every brand clamours…
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Extra-Sensory Perception: Selfridges Sniff an Opportunity
As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab. Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated window…
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Insuring Success: Selling in Any Event
At the risk of being boring…. John Lewis outstanding performance never misses a trick to tempt and attract customers into spending in the UK’s favourite emporium. Once criticised for being static and staid, the retailer has built onto its enviable reputation for reliability and trust a new role as multi-channel leaders and a destination…
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Beautiful Windows: The Body & Soul of Selfridges
Selfridges signature statements have always been most beautifully expressed through its window campaigns. Hello Beautiful gave the retailer another enviable excuse to pull out all the stops, crank up the creativity and delivery its most mouth-watering displays for a while. In its finest traditions, each window explored an individual concept within a wider theme,…
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History in Black & White: John Lewis Unfolds with Every Footstep
It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary. In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions. Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black &…
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Hello Beautiful: Selfridges Showcases its Inner Beauty
With a now customary late Spring in its Step, Selfridges strides relentlessly onwards in its role as retail event destination in London. In a sequence of mega shows in a traditionally calm calendar month the premium department store has re-created everything from Carnival Brazil to Las Vegas Ostensicity and the celebrated BodyCraze voyerism that…
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