Category: sales promotions & events
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Sports Brands: Go Direct to Oxford Street
Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with…
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Welcome to the Nike House of Innovation: A Latin Adventure
Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn’t come round that often, and in regions such as South America which hasn’t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in…
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Nike+Club: Running on Emotion
Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine. As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the…
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Has “product” become a dirty word in your business?
“When to tell & when to sell!” Now there’s a question that has become hugely complex with the advent of the internet and social media. Indeed it could very well be argued that they are very much part of the same process, with every word told about a brand identity and proposition a step…
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Carpe Diem: Seize every Nike opportunity
Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation. Irrespective of the World Cup feeding frenzy Nike has projected…
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John Lewis – Never Knowingly Undertold: Pinterest board
Perfect timing as a noteable anniversary coincides with the best ever period for the UKs favourite retailer. As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. See the image board: Click below: RetailMeaning Pinterest: An…
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John Lewis: Never Standing Still Pinterest Board
Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer. Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers…
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John Lewis: Never Standing Still – A Story Never Knowingly Undertold
Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer. Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers…
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Happy Anniversary: John Lewis Never Knowingly Undertold.
Perfect timing for John Lewis, as a notable anniversary coincides with the best ever period for the UKs favourite retailer. As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the…
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“His Magista is in Town” A Beast of a Boot: Nike Pinterest Gallery
A beast awaits for the unwitting soccer star too big for his boots. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The…
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