Category: retail brand heritage
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A Sonic Site for Sore Eyes is Music to Your Urbanears
The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities. Environmental credentials are encapsulated by Platten,…
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
Time waits for no-one …and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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History in Black & White: John Lewis Unfolds with Every Footstep
It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary. In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions. Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black &…
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Fossil Fuelled: Timed for Evolution
Time stands still for no retailer, and Fossil takes it upon itself to look to the future with an evolutionary new store concept which draws on the strength of its heritage whilst looking decisively to the future. The focal wall is a picture perfect example of this, setting a showcase HD video screen against…
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Sports Brands: Go Direct to Oxford Street
Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with…
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Adi-Dazzler: Walking the Road to World Cup Victory
Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball. The clean sweep was reward for a brand that has a proud history of making specialist footwear for…
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Has “product” become a dirty word in your business?
“When to tell & when to sell!” Now there’s a question that has become hugely complex with the advent of the internet and social media. Indeed it could very well be argued that they are very much part of the same process, with every word told about a brand identity and proposition a step…
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John Lewis – Never Knowingly Undertold: Pinterest board
Perfect timing as a noteable anniversary coincides with the best ever period for the UKs favourite retailer. As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. See the image board: Click below: RetailMeaning Pinterest: An…
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Ladies fashion: always the “black-widow spider” for menswear?
Do you have the problem of balancing the proposition of mens and ladies fashion? Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful…
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Power Player: Reebok Reefreshed, Reenergised
Hot on the Heels of Athleta, Reebok unveils its urban equivalent… A hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of…
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