Category: customer-engagement
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Lululemon Squeezing Life to the Full: Pinterest Gallery
Shops don’t just sell and retailers don’t just retail in the passionate world of modern consumer brands. Talking the talk has moved to walking the walk and now to dreaming the dream, where assortment and retail store portfolios are simple the essential baggage required to living the life of the brand. Yoga inspired Lululemon is…
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Reebok Reefreshed, Reenergised: Pinterest Gallery
Hot on the Heels of Athleta, Reebok unveils its urban equivalent – a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of performance…
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Open: Welcome to the House of Fun
Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail. Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given…
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Hidden Benefit: Beauty on a Different Level Pinterest Gallery
Something beautiful happened on the way to Carnaby Street. Benefits abound in this destination cosmetic store which hides its beauty bushel beneath the streets of London. The inviting staircase leads to the hidden delights of the basement bars. From brows to nails, from body waxing and spray tanning to blow drying and champagne sipping no…
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And the Brand played on…merchandise and music in several movements.
And the Brand played on…merchandise and music in several movements. Whether composing displays or composing ditties, coordinating the blues, or singing them, the artistic side of retail life has invariably struggled to make its musical ends meet. “Art for Art’s Sake Money for God’s sake” are a relevant, if somewhat dated testament to…
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Fender Casting: Vendor-Varvatos in the Stratosphere
Jon Varvatos lays its musical card on the multi-channel table. Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up…
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Varvatos Momentus : A Genus Genius
New York is awash with John Varvatos, from Converse collaborations to the distressed corners of Bloomingdales. However on the eastside of the city discover the brand in its natural habitat lurking to surprise anyone passing The Bowery. The store is a temple to Rock ‘n’ Roll evoking the steamy atmospheres of underground clubs and crowded…
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West Elm – Labs of Love: Where Style Begins at Home
Fashion comes & goes, but style last forever. An intrinsic part of the West Elm proposition is the Design Lab in every store from New York to old London Town. And with an assortment built on timeless beauty combined with current looks and the latest materials why wouldn’t you trust West Elm to transform your…
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Polarizing Opinion: RayBan’s Interactive Experiences
Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands. The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle…
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Fancy Footwork: Asics Speak for Feet Pinterest gallery!
Bathed in a blissful blue the Asics flagship stores exude a confidence that comes from being one of the premium performance footwear brands. There is authority and integrity in the regimented displays, the streamlined athletic mannequins and the tactile surfaces of the store. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand…
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