Category: customer-engagement
-
Does anyone remember “window shopping?”
In the high-paced multi-channel marais in which we live and shop we have become transfixed with “show-rooming, web-rooming” and an array of other social behaviour terminologies expressing every expression of our complex lives. For those with a vaguely nostalgic air, however, window-shopping was a regular part of our social schedule, a major inspiration behind the enjoyment…
-
Nike+Club: Running on Emotion
Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine. As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the…
-
Stand & Stare: Pull & Bear Take to the Road
The anti-corporate momentum builds… as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about,…
-
Power Player: Reebok Reefreshed, Reenergised
Hot on the Heels of Athleta, Reebok unveils its urban equivalent… A hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of…
-
“His Magista is in Town” A Beast of a Boot: Nike Pinterest Gallery
A beast awaits for the unwitting soccer star too big for his boots. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The…
-
Designs on the Future: Digital Debenhams Pinterest Gallery
Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store. Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks…
-
Rules of Engagement: Game Changing Louis Vuitton
Not for the first time, it has taken a traditional brand to demonstrate how new technology and social engagement can enhance a reputation, communicate a product line and win over the hearts of both new and old alike, with humour, interaction and fun. To promote its collection of leather cases for iphone, pads and…
-
“To B or not to B: That is the Beckham”
Coincidence or Capital Investment, David Beckham’s collaborations seem set to conquer everything that stands for “B” in beautiful. A stroll around the billboards, a flick through the magazines, will easily reveal the familiar face, fronting fashionable brands such as Breitling, Belstaff and the iconic British Bentley. True the superstar shares admirable qualities with these benchmark…
-
Lululemon Squeezing Life to the Full: Pinterest Gallery
Shops don’t just sell and retailers don’t just retail in the passionate world of modern consumer brands. Talking the talk has moved to walking the walk and now to dreaming the dream, where assortment and retail store portfolios are simple the essential baggage required to living the life of the brand. Yoga inspired Lululemon is…
-
Reebok Reefreshed, Reenergised: Pinterest Gallery
Hot on the Heels of Athleta, Reebok unveils its urban equivalent – a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of performance…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!