Category: customer-engagement
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“UFO lands in NYC!”: Uniqlo’s Universal Appeal
Uniqlo is on an international mission from its Japanese heartland to become truly an international fashion destination. It is already the 4th biggest fashion retailer after Inditex, H&M and the GAP. The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over…
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Proof of the Pudding: “Rice is certainly not skin deep!”
Cast away those pungent memories of school dinner halls – the world has changed. Scratch the surface and “rice is certainly not skin deep.” Rice to Riches takes a staple of world diet and explodes it into popular culture with imagination, humour and a degree of good taste. If its possible to do so…
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“Gone Fishing!”: Satisfying Eddy’s Eclectic Taste!
In one of the strongest retail sectors in the world which has spawned such benchmark companies as Crate & Barrel, West Elm, Williams-Sonoma and Pottery Barn with their precision space planning & slide rule store presentation, there is another homeware retailer whose apparently chaotic store environment masks an equally shrewd commercial strategy. Fish’s Eddy feeds…
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Listening Booths: Playing a Popular Tune for the Local Crowd
Minimising assortment for the same or increased sales is the deal that soothes many a headache for an over-stretched buying team. More for less is a wise choice, but a risky and brave one for the ill-informed. Grocery stores exhibit the ultimate and most topical examples of the tailored assortment as every brand clamours…
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E-Rapha-lite Movement: The Art of Cyber-Cycling
The true omnichannel customer experience embraces and evolves every touchpoint. It makes the customer dream and aspire, reassures their concerns, educates their knowledge and supports them before, during and after every purchase, from their first purchase. Rapha does all of that and more. Rapha is the yellow jersey of cycling branding, king of the multi-channel mountains…
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Pre-Rapha-lite Revolutuons : Art on Two Wheels
The Rapha showcase store in London’s Soho lives the beautiful life on 2 wheels and is a meeting place, a discussion point, a destination for reverence of the ultimate cycle brand. Customer experience is core as product excellence blends with expertise and adrenaline for an atmosphere of true-life experiences and coffee with conviviality as cycle…
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Extra-Sensory Perception: Selfridges Sniff an Opportunity
As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab. Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated window…
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Sweet Sounds for UrbanEars: Colour in a World of White Noise
A simple store speaking louder than words makes the action of listening a pleasure and an experience. UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the…
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A Sonic Site for Sore Eyes is Music to Your Urbanears
The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you. Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities. Environmental credentials are encapsulated by Platten,…
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
Time waits for no-one …and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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