Category: branding & visual communication
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Varvatos Momentus : A Genus Genius
New York is awash with John Varvatos, from Converse collaborations to the distressed corners of Bloomingdales. However on the eastside of the city discover the brand in its natural habitat lurking to surprise anyone passing The Bowery. The store is a temple to Rock ‘n’ Roll evoking the steamy atmospheres of underground clubs and crowded…
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From mighty West Elm Cardboard Creativity Grows
Poor workmen blame their tools, but the toolshop department in West Elm is a testament to the cardboard craftsmen that toil behind the scenes. Simplicity and integrity are the trademarks of the boxes that house everything from saucepans to sauce spoons. Essential to all great packaging is the ability to see what’s inside without the…
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Raw Refined Refreshed: DM at its UnDoctored Best
Dr Martens: A brand blended to perfection. New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features. Many paths followed to the…
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Polarizing Opinion: RayBan’s Interactive Experiences
Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands. The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle…
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Fancy Footwork: Asics Speak for Feet Pinterest gallery!
Bathed in a blissful blue the Asics flagship stores exude a confidence that comes from being one of the premium performance footwear brands. There is authority and integrity in the regimented displays, the streamlined athletic mannequins and the tactile surfaces of the store. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand…
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Summer Loved: Kidston Calm & Collected
Cath Kidston captures the calmness and coolness of a British summer like no one else. The mood and feel is sublimely caught from every polka dot top of the home page to every striped bottom of the blog postings. And whilst every detail is in character the site also packs a commercial punch, with drop-dead,…
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Wicked Company: An Invitation to Indulge
The White Company No longer Whiter than White. Invitations abound and temptations await around every corner as The White Company urges its customers to wallow in the beauty of its assortment and experience first hand the softness, the quality, the fineness and the sheer irresistability of its products. A formal invitation seems hardly necessary with…
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Window-Framed!: Virtual Mirror becomes a RayBan Reality
Innovation & imagination driving brand curiority, footfall and pounds in the till. Crowds of curious shoppers jostle for a place in front of the virtual mirror outside the handful of Rayban Stores worldwide. Technology that has been a favourite online feature allows the willing to select their favourite classic Rayban shape and apply to their…
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Fancy Footwork: Asics Speak for Feet
Bathed in a blissful blue… the Asics flagship stores exude a confidence that comes from being one of the premium performance footwear brands. There is authority and integrity in the regimented displays, the streamlined athletic mannequins and the tactile surfaces of the store. Focal to the proposition and the adventure through the store is the…
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Maxximum Potential: TK Putting on the Style
On the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden. The selected assortment tailors to the trendy and the cash-strapped coveters of current labels. New to this store is the Goldlabel departments where only the very best…
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