Category: branding & visual communication
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Open: Welcome to the House of Fun
Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail. Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given…
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Hidden Benefit: Beauty on a Different Level Pinterest Gallery
Something beautiful happened on the way to Carnaby Street. Benefits abound in this destination cosmetic store which hides its beauty bushel beneath the streets of London. The inviting staircase leads to the hidden delights of the basement bars. From brows to nails, from body waxing and spray tanning to blow drying and champagne sipping no…
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And the Brand played on…merchandise and music in several movements.
And the Brand played on…merchandise and music in several movements. Whether composing displays or composing ditties, coordinating the blues, or singing them, the artistic side of retail life has invariably struggled to make its musical ends meet. “Art for Art’s Sake Money for God’s sake” are a relevant, if somewhat dated testament to…
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Fender Casting: Vendor-Varvatos in the Stratosphere
Jon Varvatos lays its musical card on the multi-channel table. Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up…
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Varvatos Momentus : A Genus Genius
New York is awash with John Varvatos, from Converse collaborations to the distressed corners of Bloomingdales. However on the eastside of the city discover the brand in its natural habitat lurking to surprise anyone passing The Bowery. The store is a temple to Rock ‘n’ Roll evoking the steamy atmospheres of underground clubs and crowded…
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From mighty West Elm Cardboard Creativity Grows
Poor workmen blame their tools, but the toolshop department in West Elm is a testament to the cardboard craftsmen that toil behind the scenes. Simplicity and integrity are the trademarks of the boxes that house everything from saucepans to sauce spoons. Essential to all great packaging is the ability to see what’s inside without the…
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Raw Refined Refreshed: DM at its UnDoctored Best
Dr Martens: A brand blended to perfection. New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features. Many paths followed to the…
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Polarizing Opinion: RayBan’s Interactive Experiences
Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands. The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle…
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Fancy Footwork: Asics Speak for Feet Pinterest gallery!
Bathed in a blissful blue the Asics flagship stores exude a confidence that comes from being one of the premium performance footwear brands. There is authority and integrity in the regimented displays, the streamlined athletic mannequins and the tactile surfaces of the store. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand…
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Summer Loved: Kidston Calm & Collected
Cath Kidston captures the calmness and coolness of a British summer like no one else. The mood and feel is sublimely caught from every polka dot top of the home page to every striped bottom of the blog postings. And whilst every detail is in character the site also packs a commercial punch, with drop-dead,…
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