Category: assortment structure planning
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The delight, not the devil, is in the detail…
One man’s meat is another man’s poison…or to be more accurate, “a customers delight is the buyer’s devil” Complex is not a large enough adjective to describe the process of planning, designing and buying an assortment. We no longer live in a world of “selling average products to average customers” but in a competitive market…
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From Boys to Men: Mango comes of Age
Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful the style, the fashion and the focus, then the more difficult for menswear to…
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“Curated by”: In JL we Trust
‘Curated By’ … is a new space in the nations most trusted retailer – John Lewis – which offers customers the chance to selectively shop key pieces from premium fashion brands. Handpicked, the first edit includes exclusives from Sacks, Pyrus, Stella Forest, Charli, Muubaa and Second Female as well as Avoca Anthology, By Zoe, Bensimon…
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Weaving Magic: Great Lyle & Scott
Traditional Scottish knitwear brand… Lyle & Scott confirms its transformation into a brand at the vanguard of contemporary youth fashion with a first flagship store on hip Carnaby Street. Straight lines and urban materials sit easily with its trendy neighbours whilst its heritage is woven beautifully into the store fabric through the warmth of wood…
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West Elm: Making it East to Tottenham Court Road
Style travels well, and judging from the stunning arrival of West Elm on this side of the pond, the American home fashion retailer is about to make serious waves in the UK decor market. The essential elements have been transported safely with its distinctive high wall displays, blocked shelving, colour story chic and opulent ornaments…
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Standing on Ceremony: Opening Up a Whole New World
What goes around, comes around, … is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents. Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing…
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A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, … particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the…
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Sporting Chances: Home Advantage for Hackett
Sporting actions speak louder than words, …whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs. Hackett cleverly combines its reputation…
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