Category: assortment structure planning
-
Sitting Comfortably: Pinterest inside the Hollister Jeans Lounge
In hot pursuit to retain its loyal customers and to move with them through the years of maturity, Hollister has injected a new air of authority in to its assortment and a higher flavour of fashion, defining as it develops a new more discerning customer who is no longer appeased or appealed to by the…
-
Is the customer throwing away your rule book for store merchandising?
Are the guidelines and tools you use to display becoming unworkable? Retailers are having to respond to changing customer shopping habits by creating smaller, more flexible product stories, displayed individually or as part of a wider story. Recent real life examples would be: Whilst good for customers, flexibility of product segmentation and display can make…
-
Adolescent Authority: Hollister Sitting Comfortably?
Throughout its formative years Hollister has kept its teenage target enthralled and captivated with a brand built on the dazzling if distant images of Huntingdon beach and the various surf scenery of California. A staple diet of bold logos and textured contextual graphics on a classic range of timeless best seller silhouettes from hoodies…
-
Tower Power: Pinterest Gallery of retail in the Tower of London
Subsidised shadows are now just history, as the Tower of London emerges from the dark ages, leveraging the power of the past to propel its proposition into a bright new prosperous future. See the image board: Click below: RetailMeaning Pinterest: An inspirational showcase of brand new, retro, and vintage shop designs, visual displays & customer…
-
Take a Tour under the Duvet: Primark Pinterest Lounge wear
In the strange world between day and night, asleep and awake, and battle is underway, from underwear to outerwear, for the hearts and minds, for the pennies and the pounds, that make up the slumbering giant that is loungewear. The beast goes by different names from the familiar lounge wear, through home wear, day…
-
Battlements to Condiments: Tower of London in Mint Condition
Where there are people, there are customers and there is the opportunity for retail. The world-wide trail of tourist destinations is opening up the potential of this phenomenon, satisfying the daily demands of its millions of open-mouthed, empty stomached, hungry, thirsty, time-starved, cash-rich customers who pass through their historical doors day-on-day. Turning a horrible…
-
Is your evolving assortment making visual merchandising difficult?
Is the product range you are selling changing and expanding? Are the principles and guidelines you use to display becoming unworkable? Many brands and retailers are widening and deepening assortments in order to maximise sales opportunities from both their loyal customers, as well as to attract new customers. It makes financial sense: 43 percent…
-
Witness the blossoming of Fat Face: Pinterest images
Fat Face has come of age. Mature and confident the new incarnation looks so comfortable in its skin it is hard to imagine its evolution from a world of basic beachwear and summer sweatshirts. The new store concept is creative and expertly crafted evoking the brands outdoor heritage but with a new sophistication and…
-
Primark Pillow Talk: Delighting the Divas of the Duvet
In the strange world between day and night, asleep and awake, a battle is underway, from underwear to outerwear, for the hearts and minds, for the pennies and the pounds, that make up the slumbering giant that is loungewear. The beast goes by different names from the familiar lounge wear, through home wear, day…
-
Fat Face Blossoms: The Brand Next Door becomes a thing of Beauty
As brands are born and breathe into life, they experience the growing pains that often make them appear unattractive and awkward in public, a sum of evolving parts learning to live together, to be a thing of beauty and harmony. There are always traits to admire, details to delight but the sum of the parts…
Stay in touch with our…
’52 Steps to the Perfect Shop!’
weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!