Tag: Oxford Street
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Centrifugal Celebration: Dyson’s Hair-Raising Experience
To call the new Dyson experience on Oxford Street a museum would be to relegate its content to the realms on history whereas this celebration of centrifugal forces is a testament to the extraordinary inventions of the future. This world-renowned company has of course cut its technological teeth on sucking seamlessly and extraordinarily efficiently…
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Legs 11: Selfridges Denim Devolution takes Shape
Selfridges destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio. No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces. Denim journeys unfold past acrobatic mannequins…
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His Magista is in Town: Nike’s Beast of a Boot
A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista. In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of…
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The Streets of London – Primark paving Oxford Street with gold!
OMG for HMV. 9000sqm of fashion oxygen was injected into the East side of Oxford Street with the opening of the retailers second flagship store in central London on the site of what was once HMV. One year on, and with an extension looming the Primark band-wagon shows little sign of slowing, and why should…
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Fancy Footwork: Asics Speak for Feet
Bathed in a blissful blue… the Asics flagship stores exude a confidence that comes from being one of the premium performance footwear brands. There is authority and integrity in the regimented displays, the streamlined athletic mannequins and the tactile surfaces of the store. Focal to the proposition and the adventure through the store is the…
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“Curated by”: In JL we Trust
‘Curated By’ … is a new space in the nations most trusted retailer – John Lewis – which offers customers the chance to selectively shop key pieces from premium fashion brands. Handpicked, the first edit includes exclusives from Sacks, Pyrus, Stella Forest, Charli, Muubaa and Second Female as well as Avoca Anthology, By Zoe, Bensimon…
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A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, … particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the…
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Reveal the Mystery: Swatch & Learn
The price of competition, … may be a Swatch watch but the price of success is repaid many times in customer loyalty and social network buzz. Clever Swatch calculate the cost of a mystery watch giveaway in a sealed box for £25 with any regular purchase. No watch is worth less in the assortment, so…
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